Airtel Launches AI-Powered Network Solution for Spam Detection

Bharti Airtel today announced the launch of what it claims is India’s first network-based, AI-powered spam detection solution that will significantly solve the issue of spam calls and messages for its customers. Airtel says its AI solution processes 1 trillion records in real-time, flagging 100 million spam calls and 3 million SMS messages every day.

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Also Read: Airtel Develops AI-Based Solution to Prevent Phishing and Fraud Through Messaging: Report

Real-Time Alerts for Customers

According to the company, this first-of-its-kind solution from a telecom service provider in the country is a tool that will alert customers in real time to all suspected spam calls and SMS messages. The solution is available free of charge and will be automatically activated for all Airtel customers without them needing to raise a service request or download an app, Airtel said.

Commenting on the launch of the solution, Gopal Vittal, Managing Director and Chief Executive Officer of Bharti Airtel said, “Spam has become a menace for customers. We have spent the last twelve months working to solve this comprehensively. Today marks a milestone as we launch the country’s first AI-powered spam-free network that will shield our customers from the continuous onslaught of intrusive and unwanted communications.”

Dual-Layer Protection Mechanism

“Designed as a dual-layer protection system, the solution features two filters: one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In just 2 milliseconds, our solution processes 1.5 billion messages and 2.5 billion calls every day. This is equivalent to processing 1 trillion records in real-time using the power of AI. Our solution has successfully identified 100 million potential spam calls and 3 million spam SMS messages every day. For us, keeping our customers secure is a top priority,” Gopal added.