Analysis

Tanay Singh Thakur

Vivo Did Something Simple, and Yet Genius in India

Vivo Did Something Simple, and Yet Genius in India

According to the Counterpoint Research report for Q4 2025, Vivo had the highest market share amongst phone makers in thed Indian smartphone shipments category. Vivo had a market share of 24%, wherein OPPO had the second rank with a market share of 15%. Samsung had a market share of 13%. … Read More

Kripa B

The Internet or Just Cached Data: What Are Users Actually Using?

The Internet or Just Cached Data: What Are Users Actually Using?

The internet has evolved, becoming faster and more efficient than ever before. With the rise of high-speed broadband and 4G/5G, streaming HD/4K video content is now seamless. This transformation is reshaping entertainment, gaming, and even remote work. As internet speeds continue to soar, digital experiences are becoming more immersive and … Read More

Kripa B

Monetising 4G and 5G: Key Takeaways to Date and What’s Next?

Monetising 4G and 5G: Key Takeaways to Date and What’s Next?

The evolution of networks from 4G to 5G has brought unprecedented opportunities for telecom operators and businesses worldwide. While data consumption and enterprise solutions have driven revenue in the 4G era, 5G brings new opportunities through network slicing, Fixed Wireless Access (FWA), cloud partnerships and more. As we move forward, … Read More

Kripa B

Has Postpaid Lost Its Appeal in India’s Telecom Industry?

Has Postpaid Lost Its Appeal in India’s Telecom Industry?

In the good old days, postpaid service in India meant a premium customer experience, special attention, privileges, and loyalty. The longer you were associated with an operator, the higher your customer value (credit limit) and service. However, today, postpaid users receive little to no added value in terms of customer … Read More

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