Analysis

June 23rd, 2025 9:54 PM 0 COMMENTS

Reliance Jio Digital App Ecosystem: An Overview of Offerings in 2025

Indian telecom operator Reliance Jio offers a wide range of apps to transform user experiences, from shopping and entertainment to finance, cloud storage, and health. In fact, Jio officially launched its digital services through the Jio Welcome Offer effective September 5, 2016, providing users with access to unlimited LTE data, voice, video, and messaging services, along with the full bouquet of Jio applications and content, free of cost up to... Read More

April 27th, 2025 11:37 AM 5 COMMENTS

One Industry, Multiple Views on 5G FWA and Monetisation: Which One Is Right?

India has witnessed one of the fastest 5G rollouts globally. However, Indian operators are yet to meaningfully monetise their 5G network investments. According to Jio's Q4FY25 webinar, the company has not yet begun monetising its 5G services. We believe the situation is similar for Bharti Airtel. Earlier reports indicated that Reliance Jio plans to monetise its 5G investment through its Fixed Wireless Access (FWA) services, as they offer higher ARPU... Read More

April 6th, 2025 4:24 PM 6 COMMENTS

The Silent Phase-Out of FM Radio in Smartphones: What’s Behind It?

FM Radio broadcasting today is the most popular and pervasive medium to provide entertainment, information, and education to the masses. Radio remains an integral part of India's rich cultural, social, and economic landscape. Radio broadcasting is one of the most popular and affordable means of mass communication, according to the Telecom Regulatory Authority of India (TRAI), under the Ministry of Communications. So, if you wonder how many radio stations exist... Read More

March 29th, 2025 11:33 PM 31 COMMENTS

Are Vodafone Idea’s Cheap Plans and Top 4G Network Paying Off? Here’s What Subscriber Stats Show

Vodafone Idea (Vi), the third-largest operator, offers some of the cheapest tariffs in India, bundling generous amounts of data through various plan components such as night unlimited, extra monthly data, free data, free data on recharge via the app, and half-day free data. There is a common perception that Indian customers prefer cheaper tariffs. In this story, let's explore Vi's key plan announcements since October 2020 and analyse the operator's... Read More

March 21st, 2025 3:06 PM 0 COMMENTS

What’s Driving Airtel, Reliance Jio, and Vodafone Idea to Launch Special Cricket Data Packs?

Indian telecom companies Bharti Airtel, Reliance Jio, and Vodafone Idea (Vi) started launching special cricket data packs just ahead of the Indian Premier League (IPL) 2025, set to begin on Saturday, March 22. This is mainly due to the massive popularity of cricket in India, especially during tournaments, and telcos want to capitalise on the opportunity that cricket fever provides. Also Read: Airtel, Jio, and Vodafone Idea: Data Usage Trends... Read More

March 15th, 2025 11:03 PM 0 COMMENTS

The Internet or Just Cached Data: What Are Users Actually Using?

The internet has evolved, becoming faster and more efficient than ever before. With the rise of high-speed broadband and 4G/5G, streaming HD/4K video content is now seamless. This transformation is reshaping entertainment, gaming, and even remote work. As internet speeds continue to soar, digital experiences are becoming more immersive and interactive. The way we consume content is changing, marking a new era in online connectivity. Also Read: IPL 2025: JioStar... Read More

March 2nd, 2025 9:26 AM 2 COMMENTS

Monetising 4G and 5G: Key Takeaways to Date and What’s Next?

The evolution of networks from 4G to 5G has brought unprecedented opportunities for telecom operators and businesses worldwide. While data consumption and enterprise solutions have driven revenue in the 4G era, 5G brings new opportunities through network slicing, Fixed Wireless Access (FWA), cloud partnerships and more. As we move forward, Artificial Intelligence (AI), the Internet of Things (IoT), and future innovations with 6G will further shape the monetisation strategies of... Read More

February 16th, 2025 10:37 PM 12 COMMENTS

Has Postpaid Lost Its Appeal in India’s Telecom Industry?

In the good old days, postpaid service in India meant a premium customer experience, special attention, privileges, and loyalty. The longer you were associated with an operator, the higher your customer value (credit limit) and service. However, today, postpaid users receive little to no added value in terms of customer service or experience. In most cases, it makes no difference whether you are on a prepaid or postpaid plan. With... Read More

February 2nd, 2025 5:27 PM 2 COMMENTS

Is an Alternate Mobile Number a Must for Availing Services?

Kindly share your alternate or secondary number to continue. Whether you opt for a new mobile number, perform a KYC activity, avail a banking service, or try to raise a customer complaint, the very next question you are asked is to share your alternate number. This has become so common that both people and service providers presume that you must have a second/alternate number; otherwise, you practically don’t exist. Also... Read More

December 9th, 2024 12:42 PM 0 COMMENTS

Spam, UCC Messages Find Their Way to Users Through RCS and OTT Apps?

If we consider recent developments, the Telecom Regulatory Authority of India (TRAI) has been taking several measures to ensure the safe transmission of text messages, including ensuring complete tracing of the senders of commercial messages. The main goal of the telecom ecosystem, including regulators and telecom operators, is to curb spam messages and Unsolicited Commercial Communication (UCC) sent to end consumers via telecom network resources. Also Read: TRAI Extends Deadline... Read More

December 2nd, 2024 12:13 PM 2 COMMENTS

Airtel, Vodafone Idea and Reliance Jio in Q2FY25: A Snapshot of ARPU and Subscribers

The Indian telecommunications market will enter 2025 in just a few days, as we begin another year in this transformative journey toward greater connectivity with Gigabit speeds. That said, private operators, Bharti Airtel, Vodafone Idea, and Reliance Jio are focusing on their respective growth strategies. As we progress through December and markets enter holiday mode, let's take a snapshot of the current scenario for Indian private telecom operators, based on... Read More

October 26th, 2024 5:54 PM 2 COMMENTS

From Tariff Revisions to Subscriber Dips: A Chronological Review

The Telecom Regulatory Authority of India (TRAI) released the Telecom Subscription Data as of August 31, 2024, on Friday. This marks the second consecutive release of subscriber data following the tariff revision announced in July, effective July 3, 2024. According to the TRAI data for July and August 2024, the results are clear: except for BSNL, every telecom operator, including private players and the largest telco known for adding wireless... Read More

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Normalcy restored :)

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