Bharat Sanchar Nigam Limited (BSNL), a state-run telecom operator, has announced that it is going to soon bring a flash sale for customers. Now, the telco hasn't said what this will include, but has given hints to customers. BSNL, in a social media post announcing the flash sale, said, that customers will get two options to choose from here - a) superfast broadband deals and b) massive discounts. But what will this contain is something that users don't know yet.
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BSNL is trying out new things to attract customers. This flash sale will likely include both the options that BSNL has announced, as per our guess. The company is rolling out 4G and now 5G too as quickly as possible. The competition is heating up in the Indian market and BSNL is now trying to modernise its service. One of the biggest changes that BSNL recently made was in its logo. Therer's a new logo now, and then BSNL also announced several new services.
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The telco did manage to add new susbcribers in the short-term in FY25, however, that trend didn't stay for long as the private telcos once again took over the market. The issue with BSNL has been that it doesn't have the bandwidth to compete with the private telcos because of lack of funds and then most likely a vision. However, since the company has roped in BCG (Boston Consulting Group), it has managed to improvise and announce several new things which look like positives for the telco in terms of business.
The state-run telecom company is working on an aggressive strategy to achieve a path of profitability. BSNL had already posted net profit for several consecutive quarters, and now the company is looking to repeat it.
