Tata Sky Yet to Join the Hybrid Set-Top Box Operators List: Is it Too Late?

Tata Sky has trumped the DTH market in the last few days by becoming the top most DTH operator in the country by subscriber base and the subscriber market share. The DTH company raced ahead of the now second-ranking DTH operator, Dish TV and became the top DTH operator. There are many factors which led to the rise of Tata Sky as the most preferred DTH operator in the country, and we have looked at them in-depth in the past. However, there is one front where Tata Sky is still lagging, and that is the presence of a Hybrid Set-Top Box. With the increase in the OTT apps adaption, the DTH operators are rolling out their own Hybrid Set-Top Boxes. Airtel Digital TV and Dish TV have already joined this bandwagon, but surprisingly, Tata Sky still remains left out of this league. But why is that? Read ahead to know.

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Dish TV Launches New Hybrid Set-Top Box

What’s interesting to note is that the biggest competitor in the market right now for Tata Sky is Dish TV and very recently, Dish TV has launched its own new Hybrid Set-Top Box. With this move, it seems that Dish TV is very adamant on holding on to its subscriber base and retaining its customers. Until now, Dish TV had a not so convenient solution for its subscribers who wanted to access OTT applications on their TV screens. Dish TV was offering the DishSMRT Stick to its customers, which was a dongle based solution and did not offer a lot of OTT app options to the subscribers. Also, it did not come with the many features which the Hybrid Set-Top Box offers, the major one being the amalgamation of the satellite TV channels and the OTT apps.