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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
Crossbeats focuses on innovation and has distinguished itself with futuristic design while all the same time keeping a check on the pricing of its products, says Archit Agrawal, co-founder, Crossbeats.
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Q1. How Are Company Products Gaining Traction in the Market?
Answer – Crossbeats has always been in the limelight due to its cutting-edge technology and aesthetically appealing designs. Our products are getting maximum traction in the market due to the consistency in delivering newer products in shorter time intervals enabling consumers to buy their choice of product anytime.
Q2. What Do You Do to Increase the Recall Value of Your Brand?
Answer – We do a lot of things in the background, starting from re-marketing, emailers, social posts and more. One way to ensure a solid brand recall is to deliver top-notch products each time and have a solid messaging passed onto the consumers through our social platform or through the influencers, along with occasional contests or giveaways.
Q3. TWS Is the New Technology in the Market; how Does Crossbeats Get the Response From the Market? Is the Brand Doing an Update in Its TWS Products?
Answer – TWS is not very new in the market; speaking statistically, it has been around for quite some time now. We are, in fact doing great in the market for the TWS segment with noticeable evolutions in our products lineups. From the basic TWS earbuds to advanced noise cancelling earbuds, we have definitely given the audience everything they need! In the coming days, we will constantly upgrade the technology and design elements to match the expectations of our consumers.
Q4. According to the Reports, Brands Like Noise and Boat Are Grabbing the Market So How Are You Trying to Keep Up With Competitor Brands?
Answer – Our mantra to keeping the brand going head-on with competition is the innovation and engineering we add into making these benchmark flagships that we have today in our arsenal. Though the competition is tight, we have easily stood distinguished with futuristic designs and a plethora of features on both our TWS and smartwatches. Having said this, we also ensure our pricing and positioning is quite unique that consumers easily identify where they need to invest for the right value proportions.
