43.5 Million Out of 66.9 Million Data Users Consume At Least 1MB Data Every Month: Vodafone India

Recently, Bharti Airtel revealed that an average mobile user in India is consuming around 1049MB of data per month on its network. This was based on the full year (FY17) report released by Airtel. And today, Vodafone India has also released its full-year report for fiscal 2017. Similar to Airtel and Idea Cellular, Vodafone has also witnessed some huge changes in the mobile data segment.


According to the data released by Vodafone, the company’s data browsing revenue increased by 5% in FY17 and now stands at Rs. 8467 crores. Vodafone has added a total of 10 million broadband users during the entire year thereby closing at 37.7 million 3G/4G users.

Out of the total 66.9 million data users, only 43.5 million users consumer over 1MB data every month. When these users are taken into consideration, the average data consumed by a user per month stands at 970MB, which is less than what Airtel reported.

The data ARPU (average revenue per user) for users consuming data above 1MB has been reported to be Rs. 140 in the last quarter that ended March 31, 2017, which is down from Rs. 160 in the same quarter last year. Vodafone says that dip in the ARPU is due to the free data plans that were offered by the new entrant Reliance Jio.

Furthermore, the data usage growth led to the higher smartphone penetration at 35.5 percent of total customer base until March 31, 2017. Vodafone also claims that the company is driving data usage with innovative value propositions such as the SuperHour, SuperNet, and Vodafone Play.

Under the Vodafone SuperHour scheme, the firm is offering unlimited data for one complete hour at just Rs. 16 (varies depending on the circle). This scheme helped the network to retain the customers from porting out to other networks.

To get into the digital content segment, Vodafone came out with Vodafone Play to rival JioCinema, Airtel Movies, and Idea’s digital content services. Vodafone in the same press statement said that the Vodafone Play now consists of over 14,000 film titles and 150+ live TV channels. The application currently has crossed five million downloads in the Google Play Store and App Store. Vodafone has an exclusive partnership with Amazon Prime and Netflix to offer great value on content. These two solutions are helping Vodafone big time to stay in the competition.

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24 Comments on "43.5 Million Out of 66.9 Million Data Users Consume At Least 1MB Data Every Month: Vodafone India"


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Kirti Khurana
May 17, 2017 2:52 pm 2:52 PM

Vodafone pls don’t hesitate say clearly that those 43.5 million people are using Jio.

Jayanth Kumar K
May 17, 2017 1:28 pm 1:28 PM

May be vodafone users were using 1 mb data by mistake. 🙂

May 17, 2017 11:36 am 11:36 AM

In kerala vodafone covers only two or three towns with 3g/4g but idea and bsnl and Rcom and jio covers almost every town, airtel recetly gained 3g spectrum has covered almost 50%+ areas with in the last 4 months. Rcom 4g has almost 100% coverage similar to old cdma coverage but no one knows about Rcom , they havnt started the marketing yet. So vodafone is having mostly 2g only customers and hope they can have a share after merging with idea.

May 17, 2017 2:05 pm 2:05 PM

Rcom may not have fixed 4G transmiters at all the existing 2G sites. Its 4G coverage in Tamilnadu fluctuates even inside a building that is surrounded by wall on 2 sides.

May 17, 2017 12:59 pm 12:59 PM

Last month I was in Kerala and got Airtel 3G and 4G almost everywhere but speed was not good even with less load.