Vi Refreshes Brand Identity, Brings Shah Rukh Khan on Board for Upcoming Campaign
Vodafone Idea has introduced a refreshed expression of its brand identity, transforming its familiar visual particle into a dynamic three-dimensional sphere. The telecom operator has also named Shah Rukh Khan as the face of an upcoming campaign teasing the next phase of its brand transformation.
Vodafone Idea (Vi) has refreshed its brand identity as it prepares to introduce broader changes across its services and customer engagement. The company has also brought Bollywood actor Shah Rukh Khan on board as the face of its upcoming campaign, “Vi badal raha hai… tayaar rahiye.”
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Key Highlights
Vi’s familiar visual particle has evolved into a rounded and dynamic 3D sphere.
The new identity is being positioned as the beginning of a wider brand transformation.
Vi has not yet disclosed the specific products or services planned as part of the transformation.
Strategic launches, campaigns and new customer experiences are expected over the coming weeks.
The identity rollout began across Vi’s customer touchpoints on September 1, 2026.
The campaign is currently being presented as a teaser, with Vi indicating that more details about its transformation will be announced in the coming weeks.
As part of the refresh, Vi has evolved its signature visual particle into a rounded, dynamic three-dimensional sphere.
The visual element has also been moved from its earlier placement to the top of the Vi logo.
According to the telecom operator, the new form is rounder, fuller and livelier, reflecting the company’s optimism and the possibilities it sees for the future.
While the sphere builds on a visual asset already associated with Vi, its three-dimensional appearance is intended to add depth, energy and movement.
Vi clarified that the change should not be viewed merely as a logo refresh. Instead, it is being positioned as the first visible expression of a wider brand evolution.
“This is not simply a logo refresh; it is the first expression of the evolution we are bringing to the Vi Brand,” said Abhijit Kishore, Chief Executive Officer of Vi.
Kishore added that the identity reflects Vi’s ambition and commitment to shaping telecom as an experience that makes customers’ lives more rewarding and opens up new possibilities.
Vi has selected Shah Rukh Khan as the face of the campaign teasing the next stage of its transformation. The actor’s association is intended to reflect the energy, ambition and optimism that the company says it is bringing to its new phase.
The initial communication does not disclose the specific products, services or customer benefits that will form part of the upcoming transformation. However, Vi said the evolution would become visible through strategic launches, new campaigns and customer experiences over the coming weeks.
The “Vi badal raha hai… tayaar rahiye” message is therefore designed to build anticipation ahead of those announcements.
The company said it wants to evolve from being viewed primarily as a telecom service provider to a partner that creates meaningful experiences for consumers, with connectivity remaining the foundation.
The refreshed identity will be introduced progressively across Vi’s consumer touchpoints, digital platforms, retail presence and brand communications beginning September 1, 2026.
Customers can expect the updated visual identity to appear gradually across Vi’s app, website, stores and marketing material.
The operator said the refresh would retain elements customers already associate with the Vi brand, including its heritage, innovative offerings, brand trust, and focus on customer experience.
The development comes as Vi continues to expand its network and roll out 5G services across its priority markets. The operator is also working to strengthen its 4G network, improve customer engagement, and introduce new offerings for its retail and enterprise customers.
While the refreshed visual identity signals the beginning of Vi’s next brand phase, the more consequential part of the transformation will depend on the strategic launches and customer experiences the company plans to reveal in the coming weeks.
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FAQs
What has changed in Vi’s brand identity?
Vi has transformed its familiar visual particle into a rounded three-dimensional sphere designed to convey greater depth, movement and energy.
Is Vi changing its entire logo?
Vi is retaining its recognised brand identity while refreshing the visual particle associated with the logo. The company describes this as the first expression of a broader brand evolution rather than merely a logo change.
What is Shah Rukh Khan’s role in Vi’s new campaign?
Shah Rukh Khan has been named the face of Vi’s upcoming “Vi badal raha hai... tayaar rahiye” campaign, which teases the next phase of the company’s transformation.
Has Vi announced any new plans or services?
No specific plans, products or services have been announced as part of the initial reveal. Vi said strategic launches, campaigns and customer experiences would be introduced over the coming weeks.
Where will customers see Vi’s refreshed identity?
The refreshed identity will progressively appear across Vi’s digital platforms, consumer communications, retail stores and other customer touchpoints.
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