Vodafone, today announced a month-long Vodafone Delights bonanza for its customers. Kick starting this bonanza is the enhanced data benefit on most of its pre-paid packs. Customers can now enjoy up to 67% more benefits on their existing packs. This additional value will enable them to enjoy their mobile internet experience further by staying online longer and accessing more of their favorite content. It will also make the Internet more affordable for customers who use mobile internet in a limited way and encourage first-time users to come online.
Under the revised data benefits, the 3GB 3G/4G monthly recharge pack which was earlier priced at approx. Rs. 650 will now offer 5 GB data, an increase of 67% data quota. Similarly, the Rs. 449 3G/4G pack now offers 50% more data by increasing the data benefit to 3 GB from 2 GB. The Rs. 999 3G/4G pack will now offer 10 GB data, offering 54% more benefits.
The Rs.39 2G sachet pack with 5-day validity now offers 225MB data vs 160 MB, an increase of 41%, while the Rs. 12 3G/4G sachet pack with 1-day validity now offers 50 MB data vs 30MB, an increase of 67%.
The pack prices mentioned are indicative and may vary from circle to circle.
Sandeep Kataria, Director-Commercial, Vodafone India said, “We want our customers to experience the very best. We have made Vodafone SuperNet™, our best network ever and future-fit. With Vodafone Delights offering more data, we want our several million customers to enjoy this network experience to the fullest. We are democratizing data by making it more affordable and accessible. This is key to driving usage and encouraging first time users to come online. We are confident that this move of offering up to 67% additional data benefit on select pre-paid packs, will facilitate in faster adoption of data and its better usage.”
Vodafone Delights is an exclusive service for Vodafone customers that provides special benefits across diverse categories including telecom, movies, dining, beauty and health. As part of its strategy to make data more accessible and relevant, Vodafone has been hand holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them. Vodafone is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.