Reliance Retail has come up with yet another LYF smartphone, which is an enhanced variant of the recently launched LYF F1 - the LYF F1 Plus. It is priced at Rs. 13,099 and will be exclusively up for sale on Snapdeal. Reliance is yet to announce the smartphone officially. Also, there are reports that the company has also unveiled the LYF Water 9 alongside.
Similar to the LYF F1, the LYF F1 Plus also supports 4G LTE bands in India along with VoLTE connectivity. The device comes with a 5.5-inch full-HD 1080p display with Corning Gorilla Glass 4 and runs Android 6.0 Marshmallow. It is a dual-SIM device, but it supports 4G connectivity on one SIM at a time.
Reliance Lyf devices are sold through Reliance Digital, Digital Express, and its official website. It has nearly 3,245 stores under Reliance Digital, Digital Express, and Digital Express Mini brands. This wide presence across the country with the largest retail chain under its reign has also driven Reliance Jio to launch Lyf. The company has further established connections with many mobile retailers and e-commerce websites.
The phone is powered by a 1.6GHz octa-core processor clubbed with 3GB of RAM. It comes with 32GB of internal storage, which can be further expanded up to 128GB via microSD card. There is a 16-megapixel rear camera with LED flash onboard paired with an 8-megapixel front-facing camera. Other connectivity options include 4G LTE (Cat. 4), 3G, Wi-Fi, GPRS/ EDGE, GPS, Bluetooth, and Micro-USB. A 3200mAh battery backs the LYF F1 Plus.
Also read: List of smartphones which support Jio VoLTE
On the other hand, the LYF Water 9 features a 5.5-inch full HD 2.5D curved glass display and runs Android 5.1 Lollipop. It is powered by a 1.3GHz MediaTek MT6753 octa-core chipset coupled with 2GB of RAM. It comes with 16GB internal storage, expandable up to 32GB via microSD card. It sports 13-megapixel rear camera with LED flash along with a 5-megapixel front camera. It is backed by a 2,800mAh battery, which is touted by the company to deliver up to 10 hours of talk time. The phone supports connectivity options such as dual-SIM, 4G with VoLTE, Wi-Fi, Bluetooth 4.1, and GPS. It is priced at Rs. 8,499.
According to Counterpoint Research, Reliance Lyf brand has captured 7% market share in the first quarter of the current calendar year. It is also the fifth largest player in the market. Lyf has surpassed long-time players such as Micromax and Lenovo to grab the position of second largest Long Term Evolution (LTE) phone supplier after Samsung.
Moreover, it registered 12.6% market share in the March quarter to become India’s third largest selling mobile phone brand (Source: CyberMedia Research and Services Ltd) after Samsung and Lenovo. These data show that the brand Lyf is already on its path to success to a certain extent.