MTN Nigeria Launches First Fully Digitised Self-Service Retail Store

MTN Nigeria has launched what it calls sub-Saharan Africa’s first fully digitised self-service retail store, in Ikoyi, Lagos. This new store is expected to transform customer service and engagement, offering a new dimension to the retail experience. The store setup allows customers to locate products, explore new offerings, and resolve their queries using digital tools and kiosks. The modern design and layout of the store create a welcoming space for customers to explore and engage with MTN’s innovative offerings, the operator said in a statement earlier this month.

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Enhancing Customer Experience

“In line with MTN’s strategic intent to lead in digital solutions for Africa’s progress, I was happy today to inaugurate MTN Nigeria’s first fully digitised self-service retail store, the first in Nigeria and sub-Saharan Africa. I am proud to say that the solutions were fully developed in-house by our skilled and creative team. This achievement is a testament to MTN Nigeria’s commitment to its digital transformation program,” shared the COO at MTN Nigeria in a LinkedIn post.

“This new digital store aims to deliver cost efficiency, reduce customer wait times, standardise services, and significantly enhance the overall customer experience,” he added.

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Strategic Alignment with Ambition 2025

“In line with our Ambition 2025 strategy, this fully digitised self-service retail store is one of the outcomes that highlight the impacts of our revamped operating model, which is agile, customer-centric, and driven by in-house engineering talent, dedicated to delivering business outcomes and exceptional customer experiences,” commented the CIO at MTN Nigeria on LinkedIn.