Airtel, Jio and Vi all Offer OTT Plans, Are They Worth It?

The telecom operators have been a huge boost for the over-the-top (OTT) platforms across the nation. The rise of OTT can directly be linked to affordable data rates and increasing coverage all because of the shift in Indian telecom that Reliance Jio caused.

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All the operators today offer prepaid/postpaid plans that come with OTT benefits of Disney+ Hotstar, ZEE5 Premium, and more. But the question is, are they of any value to you? These plans might look attractive from afar, but in most scenarios, they are just not worth it.

Better to Buy Standalone Subscriptions

See, there’s one thing; if you are someone who purchases OTT subscriptions on a regular, purchasing plans that come with OTT benefits makes sense. However, this doesn’t make sense for an average user going to buy a prepaid plan which just wants voice calling and data benefits.

More often than not, consumers get incentivised into purchasing things they don’t need. It is the same with smartphones, other gadgets, and now prepaid plans. For example, a user who doesn’t really have any need for purchasing an OTT subscription of Disney+ Hotstar VIP might be compelled to buy a plan that comes with the said subscription because of the company’s marketing strategies.

This is because of the term that each of the companies uses, i.e., ‘free’. No business ever offers anything for free. That is why even though these plans say they are offering the benefit for free, they are priced more than the normal plans.