Samsung TVs Set to Support HDR10+ Adaptive Feature

Samsung Electronics on Wednesday announced that its upcoming Samsung TVs will support the HDR10+ Adaptive feature designed to enhance the HDR10+ viewing experience. The South Korean company said that the HDR10+ Adaptive feature will enhance the viewing experience “regardless of the lighting conditions.” According to Samsung Electronics, the HDR10+ Adaptive feature will deliver “scene-by-scene optimization” with Samsung following the guidelines from HDR10+ LLC, a company founded by multiple entities including Twentieth Century Fox and Samsung. The company highlighted that the feature uses the TV’s light sensor to enhance the experience “without any loss of details or contrast.”

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Upcoming Samsung TVs to Support HDR10+ Adaptive Feature

Samsung Electronics highlighted that the HDR content is “typically optimal in a darkened environment.” However, with the user’s “viewing environment” varying due to multiple reasons like time of the day and room lighting, Samsung said that the HDR10+ Adaptive feature adapts to “any environment at home.”

“We are delighted to offer smart picture quality solutions that will enhance consumers’ at-home HDR viewing experience, bringing original-quality cinematic experience to our consumers around the world,” Younghun Choi, executive vice president of visual display business at Samsung Electronics, said in the release.

Samsung said that the HDR10+ Adaptive feature will be launched globally with its “upcoming QLED TV products.” The company also highlighted that the HDR content on Amazon Prime Video will be “automatically” delivered in HDR10+.