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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
People all the world have shifted and upgraded to better entertainment standards. Over-the-top (OTT) content platforms now offer content in full HD and 4K quality to the users. Smart TVs are becoming a common sight in Indian households, thus giving rise to more and more OTT platforms in the country. Another streaming platform is all set to make its debut in the Indian market in 2021. It is the ‘Samsung TV Plus’ platform which has partnered with multiple broadcasters to offer free content to the users — more details on the story ahead.
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Samsung TV Plus to Offer Free Content to Users
In a recent release, Samsung announced that it will be rolling out the Samsung TV Plus platform to users in India, Sweden, Mexico, and some other European countries in 2021. Samsung TV Plus has joined hands with approximately 300 broadcasting partners to provide content to the users without charging a fee against it.
But the service will only be available to the Samsung Smart TV users. The platform is already available for the users in Canada, France, Austria, Italy, Germany, Spain, Korea, Switzerland, the US, and the UK. Much recently, Brazil and Australia also got the service of Samsung TV Plus. So for now, it is only these 10 countries where Samsung is offering the streaming platform. But very soon, it will be in multiple more countries, including India.
The differentiating factor between Samsung TV Plus and other OTT platforms such as Amazon Prime Video, Netflix, Disney+ Hotstar, and more is ‘money involved’. For Indians who own a Samsung Smart TV, they will be able to stream content from the platform without having to pay anything extra for it. At the same time, other OTT platforms mentioned above are chargeable.
