Tata Sky Now Reduces Set-Top Box Variants to Users

Tata Sky, the largest Direct-to-Home (DTH) operator in India introduced multiple changes to its platform on Tuesday that included updates to its web portal. The operator in June had updated the My Account portal for the existing users that offered easy access to Set-Top Box (STB) upgradation, Showcase order and Multi-TV connections. The refreshed portal introduced on Tuesday carries over the elements of the new design in the My Account portal to the complete website of the DTH operator. Crucially, Tata Sky has also reduced the number of STB variants that are available to the users with the DTH operator dropping the 4K STB. While Tata Sky does offer a landing page for its 4K STB, the operator does not list the STB in several sections of the website including Multi TV Connection page for existing users. Further, Tata Sky does not highlight the 4K STB on the “Set Top Boxes and Packs” section under the “Explore Offering” page of the website.

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Tata Sky Offers Four STB Variants to Users

The DTH operator enables new users to select either an Standard-definition (SD) STB, High-definition (HD), the Android powered Binge+ STB or the Tata Sky+ HD STB. Tata Sky has priced its SD STB and the HD STB at Rs 1499. However, the existing users opting for a Multi TV Connection can select the Tata Sky HD STB for a price of Rs 1199.