Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

While the Indian DTH industry has become more competitive over time, there has also come a new DTH winner in the scenario. For too long, Tata Sky has remained on the sidelines on the industry ranking on the second number but still continuing to provide great services to its subscribers. However, after the migration of subscribers from the DTH industry and the new tariff regime, Tata Sky surpassed Dish TV to become the number one DTH operator in the country after ranking second for a long time. That is because Tata Sky offers appreciable services to its customers, thus becoming the reasons for its more subscriber share. Tata Sky offers many Set-Top Boxes to its consumers, and among these options are the +HD Set-Top Box and the 4K Set-Top Box. Here, we take a look at both of these boxes.

Tata Sky Set-Top Boxes Start at Rs 1,099
In the lower rungs of the Tata Sky Set-Top Box portfolio, the subscribers are well aware of the Set-Top Boxes and the choices that they get which include the SD and the HD variants of the Set-Top Boxes. These boxes are available to the Tata Sky subscribers at a very affordable rate. While the SD variant of the Set-Top Box is available for Rs 1,099, the HD variant retails for Rs 1,299. But, beyond this price tag, Tata Sky offers two more Set-Top Box choices for the subscribers which include the +HD Set-Top Box and the 4K or the UHD Set-Top Box. Both of these Set-Top Boxes come with a very premium price tag, which makes the subscribers question are they worth all the spend.
Tata Sky 4K and +HD Set-Top Boxes
The 4K Set-Top Box by Tata Sky is available to the subscribers at the price of Rs 6,400. This Set-Top Box offers features like HDMI 2.0 for better frame rates, Dolby Digital Plus, which allows the users to experience 7.1 surround sound on the screen. This Set-Top Box also supports True Colour.