Vodafone India Launches “My News” Value Added Services at Rs 5 per day

By December 11th, 2012 AT 1:20 PM

Vodafone India today announced the launch of My News Value Added Service for customers in Delhi-NCR region which will let subscribers read the daily newspaper on their mobile.

Vodafone India My News

The Vodafone My News subscription service is available at Rs 5 per day or a weekly subscription of Rs 35. Depending on their individual needs and interests, pre paid and post paid customers can choose one newspaper from a choice of 30 regional or national newspapers. The subscription service can be activated by sending an SMS – MYNEWS – on 111.

“My News” is an auto renewal service and can be deactivated by sending an SMS — CAN MYNEWS — to 111. Vodafone ‘MyNews’ gives subscribers the freedom to read the newspaper as and when they want, without the hassle of carrying the hard copy with them.

Commenting on the new VAS, Subrat Padhi, Business Head – Delhi, Vodafone India said, “As the world around us gets increasingly mobile, people are choosing to source most of their information and conduct multiple transactions through the mobile phone. Vodafone has always endeavoured to be the harbinger of innovation in terms of product offerings, as one of the means to provide a superior customer experience. Delhiites in particular have an affinity to read newspapers and stay informed on latest developments taking place around the world. Vodafone ‘My News’ is a service that provides our customers with the flexibility to access their daily News, in an eco friendly avatar”.

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