Vodafone India has launched a unique Vodafone Internet World, a data experience zone at Movie Time Theatre in Karnal. It was launched during the Vodafone Internet Weekend held on August 24 and 25, 2013. This first-of-its-kind initiative is a part of Vodafone’s strategy to democratize mobile internet and drive adoption and usage in the state.
It gave people an opportunity to experience a whole gamut of internet options available on mobile like entertainment, games, social networking, search and much more. There were various experience zones like– Facebook Zone, Gmail Zone, Music Zone & Google Zone for people to try Vodafone 2G & 3G services. Many people participated in activities held across these zones and won exciting prizes.
As part of its strategy to democratize data, Vodafone has been hand holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them. The company is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.