Siti Broadband has teamed up with OTT content platform ZEE5 today. As part of this partnership, Siti Broadband customers to get the premium content of ZEE5 as value-added service. Siti Broadband customers on 100 Mbps broadband plan will get one month of free ZEE5 premium subscription, whereas other broadband plan users will get the subscription at discounted rates. Right now, broadband players are aggressively partnering with OTT content providers to lure subscribers. Notably, ZEE5 already partnered with ACT Fibernet and providing one month of premium subscription to ACT broadband users for free. ZEE5 also has a content partnership with Bharti Airtel to provide premium subscription every month to Airtel Thanks Platinum Tier and above users.
Siti Broadband and ZEE5 Partnership Detailed
Siti Broadband customers those who are using 100 Mbps tariff plan will enjoy complimentary ZEE5 one-month premium subscription pack as a value-added service. In addition, existing Siti Broadband customers those who are in other tariff plans will receive discounted rates on the purchase of any premium subscription pack of ZEE5. Right now, we don't have the details of the discounted rates, though.
ACT Fibernet is also providing one month of free ZEE5 subscription to its broadband customers, whereas Airtel Broadband users on Rs 1,099 and above plan will receive a premium subscription of ZEE5 every month. For the unaware, ZEE5's All Access Pack for one month costs Rs 99, so Siti Broadband customers are getting it for free.
Anil Malhotra, CEO, SITI said “The alliance plays to both partner's individual strength in which consumer gets the maximum advantage. It will give both of us an opportunity to scale up our business ambitions, creating value for all our stakeholders with a focussed and strategic approach. It also gives ZEE5 access to SITI Broadband households."
For the unaware, Siti Broadband has operations across Delhi, Haryana, Maharashtra and Madhya Pradesh.
Broadband Operators Betting Big on Providing OTT Subscriptions
With the entry of JioFiber, every broadband player is now looking to establish partnerships with OTT players. Already, Internet Service Providers like BSNL, Airtel, ACT Fibernet partnered with OTT players like Netflix, Amazon, ZEE5 and so on to offer discounts on monthly subscriptions. That said, JioFiber also mentioned OTT subscriptions would be provided to the broadband customers on premium plans, but the details are awaited.
For now, Airtel has the best OTT service offerings with its broadband plans. As part of the Airtel Thanks membership programme, broadband users of Airtel on plans priced above Rs 1,099 will receive three months of Netflix subscription, one-year of Amazon Prime membership, premium ZEE5 subscription worth Rs 99 every month and Airtel Xstream app subscription worth Rs 1,200 for free. ACT Fibernet is providing a discount of up to Rs 500 on Netflix monthly plans and has various partnerships with ZEE5, Hungama Play, Yupp TV and more.
JioFiber broadband plans aren't that impressive because of the FUP limit, however, the company may announce new OTT partnerships taking on the rival broadband operators. Siti Broadband's partnership with ZEE5 shows even local operators are looking to up their game.