Lava launches 8-inch Ivory M4 tablet to take on XOLO Play Tab 7.0 and Dell Venue 7

By January 2nd, 2016 AT 7:50 AM

Lava has come up with yet another tablet, named as Ivory M4. This time around, the company seems to be focusing on the sub 10k segment of buyers, and has priced the device at Rs. 9,299. Going by the specifications and features, the Lava Ivory M4 will be competing with tablets such as the XOLO Play Tab 7.0, Dell Venue 7, and the Lenovo Idea Tab A1000.

Lava Ivory M4

The Lava Ivory M4 features an 8-inch HD IPS display with a resolution of 1280 x 800 pixels, and is powered by a 1.3GHz quad-core MediaTek MT8321 chipset paired with 2GB of DDR3 RAM. It runs on Android 5.1 Lollipop, and an 8-megapixel autofocus primary camera with LED flash along with a 3.2-megapixel front-facing camera. There is 16GB internal storage onboard, which can be further expanded up to 32GB via microSD card. In terms of connectivity, it offers single-SIM support, 3G, Wi-Fi, Bluetooth 4.0, and GPS. Backing the Lava Ivory M4 tablet, is a 4000mAh battery.

Commenting on the launch, Raman Sharma, V-P & Business Head Tablets, Lava International said,“We see a tremendous potential in the tablet category and Lava has aggressive plans to expand its portfolio in this space. We will launch multiple devices in the next 3 months to meet the demand and our latest offering Ivory M4 will redefine the benchmarks in terms of features available in less than 10k price segment. It offers a great design with power packed features to meet all the computing needs of students & young working professionals alike,”

The device will be available in Silver and Dark Grey color variants across all physical stores, multi-brand outlets and online platforms. It would be interesting to see how well the tablet performs in the market as the specifications do not look very impressive for a bang-on success. What’s your take on this latest offering by an Indian manufacturer like Lava? Let us know in the comments sections below.

Lava Ivory M4 specifications

  • 8-inch HD IPS display with a resolution of 1280 x 800 pixels
  • 1.3GHz quad-core MediaTek MT8321 processor coupled with 2GB of RAM
  • 16GB internal storage, expandable up to 32GB via microSD card
  • 8MP auto focus primary camera with LED flash, and 3.2MP front-facing camera
  • Measures 211.2×122.7×7.9mm
  • single-SIM, 3G, Wi-Fi, Bluetooth 4.0, and GPS
  • 4000mAh battery
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