India’s Micromax is Now World’s 12th Largest Mobile Phone Brand

By September 3rd, 2011 AT 12:38 PM

Micromax the third largest mobile brand in India achieved another milestone today and has become the world’s 12th largest handset manufacturer with 1% share globally.

This is the company’s highest ever worldwide ranking. Micromax is now larger than all Japanese brands, including such famous names as Sharp and NEC. Micromax is ahead of Lenovo (2.6M) and closing the gap on Sony Ericsson (7.6M).

According to the Global Handset Vendor Marketshare report from Strategy Analytics for Q2 2011, Micromax topped the micro vendor rankings, shipping an impressive 4.0 million handsets worldwide in Q2 2011.

As per the report, Micromax commands an 8% share in its home market India, making the brand ranked third behind Nokia and Samsung in terms of volumes. Micromax grew 48% annually, leveraging its growing brand awareness, distribution reach, faster time-to-market and a diverse product portfolio.

The report tracks the world’s 30 largest handset vendors on a quarterly basis. Also, with the entry of 25 new micro vendors this quarter, the global legitimate handset shipments increased 12% annually to reach a record second quarter total of 358 million units in Q2 2011.

Micromax product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android smartphones designed for younger consumers in suburban and urban markets. Some of the latest innovations from Micromax are- Bling2, A70 android device and Van Gogh with build-in Bluetooth.

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