India’s Micromax is Now World’s 12th Largest Mobile Phone Brand

Micromax the third largest mobile brand in India achieved another milestone today and has become the world’s 12th largest handset manufacturer with 1% share globally.

This is the company’s highest ever worldwide ranking. Micromax is now larger than all Japanese brands, including such famous names as Sharp and NEC. Micromax is ahead of Lenovo (2.6M) and closing the gap on Sony Ericsson (7.6M).

According to the Global Handset Vendor Marketshare report from Strategy Analytics for Q2 2011, Micromax topped the micro vendor rankings, shipping an impressive 4.0 million handsets worldwide in Q2 2011.

As per the report, Micromax commands an 8% share in its home market India, making the brand ranked third behind Nokia and Samsung in terms of volumes. Micromax grew 48% annually, leveraging its growing brand awareness, distribution reach, faster time-to-market and a diverse product portfolio.

The report tracks the world’s 30 largest handset vendors on a quarterly basis. Also, with the entry of 25 new micro vendors this quarter, the global legitimate handset shipments increased 12% annually to reach a record second quarter total of 358 million units in Q2 2011.

Micromax product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android smartphones designed for younger consumers in suburban and urban markets. Some of the latest innovations from Micromax are- Bling2, A70 android device and Van Gogh with build-in Bluetooth.

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43 Comments on "India’s Micromax is Now World’s 12th Largest Mobile Phone Brand"


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July 14, 2014 2:42 pm 2:42 PM
Hi, This is Urvashi, I Had bought Micromax android phone A111 Canvas doodle last year. Battery of the phone was not working properly even before completion of 1 year of purchasing this phone. Phone needed frequent Charging but it was working at that time. So I went to your nearest Micromax service center @ Borivali i.e. D R Telecom on 6 May 2014. They checked battery and phone and told me that there is problem in battery & phone too. Battery need to be replaced and phone has shorting issue. I ordered for new battery for Rs. 1100/- and gave… Read more »
July 13, 2014 11:45 am 11:45 AM

The customer care and after sales service of micromax are WORST. My Micromax A 106 Unite 2 went out of order just after 4 days of purchase and now it is lying in the service center of micromax for more than last 15 days. I have personally visited their service center at Lucknow 6 times during this period but they have neither repaired the phone nor giving any satisfactory reply. Purchasing a Micromax product will increase your blood pressure. Remember – PURCHASING A MICROMAX PRODUCT IS INJURIOUS TO HEALTH.

Ranjith Kumar .R
May 27, 2014 11:31 am 11:31 AM

I love to buy Indian Products and I preach the same to my friends and relatives yet Micromax Mobile was a good lesson for me to not to go for Indian Mobiles… I bought a Hand set of INR 12000+, and the mobile ws not working from day 1 and the customer care requested me to deposit the mobile to service center youn know after 169 days of Marathan follow up the mobile came back to me even in a worse condition. Please Stop buying MICRO MAX mobiles…….