Eir Invests 4 Million Euros to Transform Retail Stores Across Ireland

First Phase of Multi-Year Investment Initiative Enhances In-Person Customer Experience. The first phase is already complete, with remaining locations set to be revamped by November.


  • Modern design and technology integration enhance customer experience.
  • Focus on sustainability with paperless operations and energy-efficient lighting.
  • Expanded support for senior customers through Age Friendly Care service.

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Eir Invests 4 Million Euros to Transform Retail Stores Across Ireland
Ireland's largest telecommunications provider, eir has announced a 4 million euros investment to revamp its flagship retail stores nationwide. According to eir, this is the first phase of a multi-year investment program aimed towards the modernisation of all eir retail outlets throughout Ireland.

Also Read: Eir Expands 5G Mobile and Broadband Coverage to Ireland’s Remote Black Valley in Kerry

Modernisation for In-Person Excellence

According to eir, the project is already underway and the company has completed the renovation of key locations such as Grafton Street and Henry Street in Dublin, the Ilac Centre, and O'Connell Street in Limerick. The remaining stores are on track to be fully renovated and operational by November, just in time for the bustling holiday shopping season.

Eir says it has made a significant investment and the upgrade of its retail stores is a move aimed at providing its customers with the best possible in-person retail experience. eir added that it is committed to maintaining a strong presence on city and rural high streets and in retail outlets across the country.

Also Read: Bharti Airtel Creates Airtel 5G Plus Experience Zones at Stores

Eir Comments

Eir stated: "At eir, our purpose of connecting for a better Ireland is at the heart of everything we do. We're proud to announce this significant 4 million euro investment in our retail network and unveil our new look stores, which reflect our commitment to offering the best of modern retailing and in-store experiences. We are progressing the transformation work at pace to ensure minimum disruption for our customers."

"During the pandemic, we learned that our customers rely on our stores and in-person advice for more than just shopping. Our stores have long been a central part of busy high streets and shopping centres in cities and towns right across Ireland, and we are committed to serving the communities where we operate. We believe that by providing customers with the care and expertise they need, we can help them access the full promise of new technologies, and keep them connected, always," eir added.

Eco-Friendly Enhancements and Technological Advancements

As per the statement, the recently opened stores feature modern design, technology, and various eco-friendly elements. The busy stores use heat mapping technology to analyze customer behaviour and browsing patterns. This data-based approach aims to improve the timing of display screens, resulting in reduced energy usage.

Eir also stated that the stores are now equipped with the latest advancements in energy-efficient lighting technology and have transitioned to paperless operations, except when explicitly requested by customers. Eir highlighted that to date, its "go paperless" initiative has already contributed to a 92 percent reduction in paper usage across its network of over 70 stores.

Also Read: ACT Fibernet Launches Senior Citizen Program, an Initiative to Make Digital Life Easy

Age-Friendly Care service

In another development, eir is also expanding its Age-Friendly Care service to all its stores across Ireland. This service offers in-person customer care and technical support to customers who are aged 65 or over. Originally, this service was introduced in collaboration with Age Action and Age Friendly Ireland to provide dedicated customer care and technical support over the phone.

However, due to the high demand, eir says it has decided to offer in-person support to senior customers with the help of specially trained team members. Since the introduction of this service two years ago, over 65,000 calls have been received by the Age Friendly Care line.

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