Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


ACT Fibernet, one of India’s largest fiber broadband ISPs (Internet Service Provider), has launched a unique, Industry-first initiative to enable Senior Citizens to embrace Digital lives smoothly and effortlessly. Children may be away from home, working, travelling or staying abroad for whatever reasons, and this calls for a reason for ACT Fibernet to develop an innovative solution for Senior Citizens.
ACT Fibernet Senior Citizen Program
In its endeavour to provide seamless customer service to senior citizens, ACT Fibernet launches Senior Citizen Program for elderly customers in Chennai, Coimbatore, and Madurai. Initially launched in Chennai, and after successfully running for a year, this unique program is now being expanded to other cities. This initiative makes customer care and service perks more accessible to senior citizens. The program will assist them in quicker problem resolution and other parts of their digital life such as Smart TV setup, basic app setup, Skype, shopping, doctor visits, and so on.
Use Case for the ACT Senior Citizen Program
We must have noticed during the Covid, most of us, including senior citizens, stayed indoors and stuck without help or support from anyone for extended periods. This scenario made ACT fibernet come up with a use case as Internet became the only form of connection for everyone to the outside world.
One can imagine the trouble faced by senior citizens during those helpless times by finding it challenging to navigate and solve technical problems on their own. Things that we consider simple – a skype setup, a camera setup, the configuration of Wi-Fi passwords etc. – became challenging for them. So, in line with the same, ACT’s Senior Citizen Program will enable them to embrace everyday digital life easily.
Benefits of the ACT Senior Citizen Program
Senior citizens will not only get faster resolution of their queries but will also have easy access to customer service and benefits connected to the setup/restoration of internet-related devices such as Smart TVs, smart speakers, connectivity setup such as email, Skype, WhatsApp, and so on. In addition, ACT’s field and call center teams are trained to assist senior citizen customers through all their queries.