Bangladeshi operator Banglalink has launched an AI-based customer services chatbot. The chat engine is integrated into the MyBL Super App and the Rise App, and it is designed to offer instant solutions through "human-like conversations". The GenAI engine, co-created by Google and Banglalink, leverages advanced natural language processing (NLP) capabilities and assists customers in English, Bangla, and a hybrid of both languages.
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Veon’s AI 1440 Strategy
Veon, the parent company of Banglalink, has implemented the AI 1440 strategy, focusing on leveraging Augmented Intelligence to enhance decision-making, customer engagement, and operational efficiency. Inspired by this approach, Banglalink says it has launched the AI-powered Rise app, reaffirming its commitment to the principle of "AI for All."
AI Support Tool in Bangladesh
This launch marks the first time an AI-based support tool has been introduced in Bangladesh’s telecom industry, Banglalink said, according to local reports. From balance inquiries to package purchases, the chatbot provides users with prompt self-service options, enhancing the overall customer experience.
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Enhancing Customer Experience
Highlighting the company's commitment to enhancing digital connectivity, Banglalink's Chief Digital Officer said, "The Banglalink GenAI Chat Engine, co-created by Google and Banglalink, revolutionizes customer interactions by leveraging AI-driven advanced technology. This innovation empowers our customers and makes our services more accessible than ever before. By introducing this solution, we aim to set a new benchmark for the telecom industry."
