Dish TV CEO Urges Immediate Implementation of TRAI’s DTH Fee Cut Proposal: Report

Dish TV’s CEO has reportedly urged the government to immediately implement the Telecom Regulatory Authority of India’s (TRAI) recommendation to reduce the Direct-To-Home (DTH) license fee from 8 percent to 3 percent of Adjusted Gross Revenue (AGR). He urged the Ministry of Information and Broadcasting (MIB) to act swiftly, as this move could drive long-term sustainability and growth in the DTH industry, which is currently struggling, according to a PTI report.

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Lower DTH License Fees

“Implementing TRAI’s recommendations will unlock greater investment, foster innovation, and improve consumer access to quality services. A forward-looking regulatory approach is crucial for ensuring a competitive and thriving Pay TV ecosystem. We urge the MIB to expedite these much-needed reforms to support the industry’s evolution in an increasingly digital landscape,” the report quoted Dish TV CEO Manoj Dobhal as saying.

On February 21, TRAI recommended a reduction in the authorization fee from the current 8 percent to just 3 percent of AGR to ease the financial burden on DTH operators.

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“The current licensing structure is placing the DTH industry in a precarious position, threatening the survival of service providers and the broader Pay TV ecosystem,” Dobhal reportedly said, adding that without immediate intervention, DTH players will continue to struggle under an unsustainable cost structure, limiting investment and hindering industry growth.