Samsung Unveils TVKey Cloud Technology in India for Set-Top Box-Free TV Experience

Samsung Launches TVKey Cloud Technology in India for Live TV Without a Set-Top Box
Consumer electronics brand Samsung has unveiled TVKey Cloud Technology, which allows you watch live television without the need for a set-top box. Co-developed with Nagravision, this technology offers consumers a seamless and clutter less entertainment experience, eliminating the need for traditional set-top boxes, Samsung India said in a statement.

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Samsung TVKey Cloud Technology

Samsung says that with TVKey Cloud, users can now access all their favourite live and on-demand content using a single Samsung Smart TV remote, reducing additional cables and hardware, and delivering a clean, modern, and highly intuitive viewing experience.

According to Samsung, this industry-first solution integrates live TV and on-demand streaming directly into Samsung Smart TVs, delivering a seamless and cable-free entertainment experience.

Available on Samsung’s 2023 and 2024 TV models, including Ultra HD, OLED, QLED, and Neo QLED, the technology simplifies content access using a single remote. Samsung states that this technology allows service provider subscribers to access premium content using TVKey’s on-chip security, ensuring a high level of content protection.

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“TVKey Cloud technology is Samsung’s latest in a series of innovations towards powering Digital India. It helps cable and satellite television providers deliver secure and high-quality content so that consumers can enjoy their favourite content on Samsung TVs seamlessly. The innovative technology will set a new standard in India’s television industry,” said Dipesh Shah, Managing Director of SRI-Bangalore.