Smartphones Mostly Come with 6-inch Screen Size and More Now

In 1H 2022, 96% of the smartphones launched in India have larger screens than 6-inches. Increasingly, companies are trying to differentiate their products using different specifications, and one new way to determine is by increasing the screen size of the display and increasing the penetration in the market. In the current market, it is common to see all brands launch smartphones with screens larger than 6-inches.

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Smartphones offer to consumers more than simply essential functions such as making and receiving phone calls and sending texts; the consumers’ appetite to use smartphones is not only limited to making and receiving calls and messages but also for entertainment and gaming have resulted in smartphones becoming the go-to device for almost everything today and for achieving those tasks larger display is now necessary. OEMs are continuously rethinking and improving the displays of smartphones to serve consumers with an improved experience and trying to reach a larger effective viewing area without hindering one-handed operation. Since larger displays are driving consumer demand, smartphone manufacturers adopt larger displays.

Asus, itel, Apple and Nokia Launched Smartphones Below 6-inch Screen Size

In January, all the smartphones launched had above 6-inch screen size. In February, only Asus and itel were the two brands that launched smartphones of screen sizes between 5-6 inches.

In March, Apple and Nokia were the two brands that launched smartphones under 6-inch screen sizes. Apple launched a smartphone of less than 5-inch, and Nokia is the other one who has launched a smartphone of screen size between 5-6 inches.