2450 GB of data pledged under Idea’s Easy Share campaign for supporting child education

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Telecom operator Idea Cellular would share 2450 GB of data with NGOs --Room to Read and SARD—in order to mark the conclusion of its Easy Share Campaign. Idea handed over 2450 GB worth of mobile internet, pledged by mobile users, to the NGOs for the cause of supporting child education.


Idea started its Easy Share campaign in November last year and propagated the thought of transforming lives with the power of internet and urged mobile users in the country to ‘share internet’ with those in need.

“To create awareness and gain the support in maximum numbers, Idea introduced various properties on digital – like a shareable website and on radio - ‘India sharing Season’ – to catalyze this movement that could make a difference in the lives of several children,” the company said in a statement.

A total of 2450 GB of mobile data was pledged through these channels. People made over 2.5lakh calls on air to show the support and drove social media conversations with over 1.6 million likes on Facebook and 36,000 tweets and 55,000 visits on shareable website.

Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “We are overwhelmed to receive such a fantastic response for our Easy Share campaign and as promised we are sharing the power of internet with Room to Read and SARD with the aim of supporting child education. It gives us great joy in having this campaign reach such heights with the active support of our audience.”

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Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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