Mobile accessory company ZAGG enters India, partners with Brilyant

ZAGG Inc., a leading global mobile accessories company has announced its launch in India. The company offers a broad range of products, from the InvisibleShield screen protectors and mobile keyboards, to power management solutions, mobile audio and cases.


“Technology moves fast, and India’s smartphone growth is a prime example of that. At ZAGG, we create products that keep up with our customers to make their lives truly mobile. Be it our screen protection that can protect helicopter blades or Bluetooth®-enabled tablet keyboards, join us as we continue to offer the best ways to enhance, energize, and elevate your mobile devices,” said Chris Ahern, Managing Director, ZAGG International.

ZAGG has partnered with Brilyant, an IT and Consumer Electronics Distribution company to enter India. Brilyant has entered India during 2014, but has a pan-India presence through its partner network. The company claims to have a coverage of 18,000+ billing points and counters.

“We’re proud to help ZAGG launch in India as the organization ventures into Asia. Our management team enjoys a long standing relationship with channel partners, retailers, resellers, and value added distributors across India and consequently, we have the ability to deliver ZAGG products across the length and breadth of the country in the most efficient manner,” said Suresh Reddy, CEO, Brilyant.

Brilyant’s reach includes having ZAGG partner with Croma, India’s first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores, Croma Kiosks and its latest online vertical. “We’re proud to have ZAGG partner with us. We offer our customers over 6000 products across eight categories in a world-class ambience and our offerings are growing every day. For brands such as ZAGG that partner with us, Croma is India’s only fully integrated offline-online retailer that offers reach across the country,” said Avijit Mitra, CEO, Croma.

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