Xolo has launched yet another affordable smartphone for the Indian market, the name of the device is Xolo Era 4K. It is a 4G equipped dual-SIM device, which will be exclusively up for sale via Gadget 360 for a price of Rs. 6,499. The registrations for the sale have already started, so interested buyers can head to the website and reserve their spot.
Going by the name of the device, we initially thought that maybe it bears the 4K resolution, but 4K here stands for 4,000mAh of battery power. Xolo touts its battery to deliver up to 17 hours of talk time and 528 hours of standby time on 3G. It comes with a 5-inch HD IPS display (1280 x 720 pixels) with Gorilla Glass 3 protection, and is powered by a 64-bit 1GHz quad-core processor paired with 2GB of DDR3 RAM. In the imaging department, the device features an 8-megapixel primary camera with dual LED flash and 5P Largan Lens, along with a 5-megapixel selfie camera with f/2.2 aperture. The smartphone runs Android 5.1 Lollipop.
The device supports 4G bands — 1800MHz FDD-LTE (band 3) and 2300MHz TDD-LTE (band 40). In terms of connectivity, it supports 4G LTE, 3G, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, and GPS. It boasts 8GB of internal storage, which can be further expanded up to 32GB via microSD card. It measures 143x71.8x9.2mm, weighs 157 grams, and will be up for grabs in White and Dark Blue colour options.
Given its specifications, the Xolo Era 4K seems to compete with one of Micromax Canvas Juice 4G Q461, which was announced last week. The device is not launched officially yet, however, it is listed on e-commerce portals such as Flipkart, at Rs. 7,778.
What’s your take on this latest launch by Xolo, do you think it will be able to impress the target audience? Let us know through the comment section below!
Xolo Era 4K specifications
- 5-inch HD IPS display (1280 x 720 pixels) with Gorilla Glass 3
- 64-bit 1GHz quad-core processor paired with 2GB of DDR3 RAM
- 8GB internal storage, expandable up to 32GB via microSD card
- Android 5.1 Lollipop
- 8MP primary camera with dual LED Flash, and 5MP front-facing camera
- Measures 143×71.8×9.2mm; Weighs 157 grams
- 4G LTE, 3G, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, and GPS
- 4,000mAh battery