Vodafone’s Zoozoo wins 3 Awards at Asia Marketing Festival

By April 7th, 2010 AT 5:10 PM

Vodafone Essar, one of India’s leading GSM Mobile services provider, today announced that its Zoozoo campaign won three accolades – two Gold and one Silver, at the Asia Marketing Effectiveness (AME) awards ceremony. The awards ceremony held in Shanghai, recognized the campaign’s success in meeting its objective and its overall impact in India.

The ‘Vodafone Zoozoos’ campaign won a Gold and a Silver in the ‘Most effective use of advertising’ category and the ‘Best Integrated Marketing Campaign’ category respectively. The online Zoozoo campaign – ‘Guess who has a larger fan following than Mickey Mouse?’ won a Gold in the ‘Most effective use of interactive marketing’ category.

Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “Over the years, the AME awards have recognized excellence in marketing campaigns across Asia and it is a matter of great honour to win three awards at this prestigious platform. I think the success of this campaign can be attributed to the strong creative synergies between O&M and Vodafone and the easy connect this campaign achieved with viewers.”

The Asian Marketing Effectiveness Awards seek to identify the region’s top creators, and reward insightful strategies that add value to consumers, and truly define and build habits. Now in its eighth year, the AME’s is hailed as the region’s premier recognition of excellence in marketing effectiveness.

guest
12 Comments
newest
oldest
Inline Feedbacks
View all comments

Recent Posts

BSNL Enhances STV 135 Voucher, Users to Get Additional Minutes

Bharat Sanchar Nigam Limited (BSNL) Chennai circle on Wednesday announced on its Twitter account that the special tariff voucher (STV)...

Are You Utilising Your Broadband Connection to its Full Potential

The internet has become the oxygen of communication, business, and entertainment for the world. Without the internet, even for a...

Reliance Jio STBs Set to Integrate Netflix App, Indian Users to Receive Free Access

Netflix, the American streaming company on Tuesday said that it will be providing “everyone” in India a complimentary access to...