Vodafone’s Zoozoo wins 3 Awards at Asia Marketing Festival

By April 7th, 2010 AT 5:10 PM

Vodafone Essar, one of India’s leading GSM Mobile services provider, today announced that its Zoozoo campaign won three accolades – two Gold and one Silver, at the Asia Marketing Effectiveness (AME) awards ceremony. The awards ceremony held in Shanghai, recognized the campaign’s success in meeting its objective and its overall impact in India.

The ‘Vodafone Zoozoos’ campaign won a Gold and a Silver in the ‘Most effective use of advertising’ category and the ‘Best Integrated Marketing Campaign’ category respectively. The online Zoozoo campaign – ‘Guess who has a larger fan following than Mickey Mouse?’ won a Gold in the ‘Most effective use of interactive marketing’ category.

Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “Over the years, the AME awards have recognized excellence in marketing campaigns across Asia and it is a matter of great honour to win three awards at this prestigious platform. I think the success of this campaign can be attributed to the strong creative synergies between O&M and Vodafone and the easy connect this campaign achieved with viewers.”

The Asian Marketing Effectiveness Awards seek to identify the region’s top creators, and reward insightful strategies that add value to consumers, and truly define and build habits. Now in its eighth year, the AME’s is hailed as the region’s premier recognition of excellence in marketing effectiveness.

12
Leave a Reply

avatar
Photo and Image Files
 
 
 
12 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
8 Comment authors
rajievPrasath JKamal HalderMaxsaket Recent comment authors
newest oldest most voted
rajiev
rajiev

that’s why they complain about its tarrif, ha ha ha haa ha ha ha@Max

rajiev
rajiev

zoo zoo le kar hum kya karegein, mobile bacche to rakhte nahi hein.

Recent Posts

Bharti Airtel Gains an Upper Hand on Reliance Jio by Adding More Broadband Subscribers in a Month

For the first time since the commencement of operations of Reliance Jio Infocomm Ltd, Bharti Airtel has added more subscribers...

Tata Sky and Airtel Digital TV Start Offering Free Sports Channels for All Users

After rainy days for the DTH providers post the introduction of the new Trai tariff regime, it seems as if...

Microsoft Starts Notifying Windows 7 Users About the Expiry

Microsoft is rolling out a notification update to existing Windows 7 users, informing them that the software giant is pulling...