Vodafone Essar, one of India’s leading GSM Mobile services provider, today announced that its Zoozoo campaign won three accolades – two Gold and one Silver, at the Asia Marketing Effectiveness (AME) awards ceremony. The awards ceremony held in Shanghai, recognized the campaign’s success in meeting its objective and its overall impact in India.
The ‘Vodafone Zoozoos’ campaign won a Gold and a Silver in the ‘Most effective use of advertising’ category and the ‘Best Integrated Marketing Campaign’ category respectively. The online Zoozoo campaign – ‘Guess who has a larger fan following than Mickey Mouse?’ won a Gold in the ‘Most effective use of interactive marketing’ category.
Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “Over the years, the AME awards have recognized excellence in marketing campaigns across Asia and it is a matter of great honour to win three awards at this prestigious platform. I think the success of this campaign can be attributed to the strong creative synergies between O&M and Vodafone and the easy connect this campaign achieved with viewers.”
The Asian Marketing Effectiveness Awards seek to identify the region’s top creators, and reward insightful strategies that add value to consumers, and truly define and build habits. Now in its eighth year, the AME’s is hailed as the region’s premier recognition of excellence in marketing effectiveness.