Vodafone India To Promote Vodafone 3G using Augmented Reality and RFID in Delhi & NCR

Vodafone India has launched a 360 degree campaign aimed at engaging, educating and providing a better smartphone experience on the go to its customers. The campaign involves some very interesting and unique tools like augmented reality, RFID (Radio Frequency Identification) etc to engage with the customers.


The ‘BE SMART’ campaign focuses on informing customers about relevant content, latest apps, and educating them how to get best from their smartphones through 3G. Vodafone has made use of Augmented Reality to transport its customers to the superfast world of 3G, giving them an extraordinary experience. To depict Vodafone’s superfast 3G internet speed, an experience zone was created at the Vodafone 3G world. It was a virtual smart world where a super fast flight was possible, a flight so fast that one could go around the world and return in less than 2 minutes. Fans were put into this virtual world with the use of technology. The Vodafone 3G world with live size augmented reality screens was on display across locations in Delhi and NCR.

In addition of Augmented Reality, the company took another step ahead to promote Vodafone 3G through an innovative mechanism called RFID (Radio Frequency Identification). When the user wears the RFID tag and connects with Vodafone , the same is flashed on his/her Facebook profile highlighting it.

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17 Comments on "Vodafone India To Promote Vodafone 3G using Augmented Reality and RFID in Delhi & NCR"


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April 4, 2014 10:36 am 10:36 AM
@idea88, sorry yar: 1)I am at Aurangabad city ,MH. 2)As we have already discussed : i never used 3g as dont have 3g handset. 3) Personally i have really worst experience of that VODAFONE 4) Earlier Darshan has told : Vodafone 3g @ mumbai 2Mbps while @MH it is 5-6 Mbps. 5)2G may be you will get 25KB not sure , but at My place with VMI N TD i get such speed. 6) N btw : vodafone 2g : 150rs n 3g : 250rs /GB . N special offers are for limited period. My cousin got 124/1gb 3g offer… Read more »
April 4, 2014 12:30 am 12:30 AM

@yogesh, Darshan Vodadone 2g and 3g speed in Mumbai????…..

April 4, 2014 9:35 am 9:35 AM

@Idea888 but Vodafone 3G is the most reliable operator in mumbai…
In Juhu 3G speed of vodafone goes to 6mbps!
If you want a trustful network and if you can pay that price go for Vodafone nly…

April 4, 2014 11:12 am 11:12 AM

@Darshan thanks. but u mention Vodafone 2g 128 kbps is constant or flucate. like sometime 100 or 110 kbps like this?? and idea 2g 228 kbps is constant or flucate??

April 4, 2014 12:30 pm 12:30 PM

Its near abt constant….of vodafone & idea too

April 4, 2014 8:17 am 8:17 AM

Vodafone 2G downloading speed in mumbai is 16Kb/s (128kbps)
Vodafone 3G 1.9mbps
Idea 2G is 28Kb/s (224kbps)
Bsnl over mtnl 3g 2.1mbps to 2.5mbps its fluctuating

April 3, 2014 1:37 pm 1:37 PM

Talking about 3G, whereas in Delhi circle they have reduced their 2G speeds so as to force customers to use 3G. Keep complaining and nothing will happen, if you insist on lodging a complaint customer service simply disconnects the call after putting you on hold for long. Simple making fools of customers.. Worthless service provider.