Vodafone hikes voice STV rates to almost double in Kolkata

Vodafone has hiked the price of a special tariff voucher (STV) in Kolkata. In the circle, the telecom operator has withdrawn the bonus card of Rs. 75 and instead, introduced a new bonus card of Rs. 127. The new bonus card of Rs. 127 will allow the customers to make local calls at 40 p/minute and STD call at 35p/min for 56 days.

Vodafone logo

The earlier Rs. 75 card used to offer the customers both local and STD calls at 35p/min for 90 days. This implies that the operator has doubled the rate of the bonus card. Vodafone is a market leader in Kolkata with almost 53 lakh customers in the region.

The price revision came after operator’s rivals such as Aircel and Idea stopped offering cheap rates and voice products through USSD special offer menu in the city.

Old Pack New Pack
Price Benefits Validity Price Benefits Validity
Rs 75
  • Local, STD calls at 35p/min
90 Days Rs 127
  • Local calls at 40p/min
  • STD calls at 35p/min
56 Days
# for Vodafone Kolkata prepaid customers only.

The same revision of price is expected in other circles as well, especially since Vodafone is focused on improving their ARPM/voice realization rate. A rate revision will help the British telecom giant’s Indian unit to improve their financials ahead of spectrum auction and high speed 4G data network expansion in nine circles.

Reported By

Leave a Reply

35 Comments on "Vodafone hikes voice STV rates to almost double in Kolkata"


Sort by:   newest | oldest
May 30, 2016 7:15 pm 7:15 PM
In my area Vodafone 3g has around 512-1000 kb speed ,but there 3 g/2g indoor coverage is very poor.I have artl and reliance 3g also there coverage and speed is decent,though reliance sometimes latches to vodafone 2g,.Infact in my vicinity mts has best 2g/3g+ coverage and offers,now in wb circle they launch rs 79 with full talk time with 1p/3s local,1p/6s mts to mts nd 1p/2s std,there are also many incredible offr which i never got from a telco,though my artl sim which give me 1.2p/3s artl to artl & 2p/3s artl to others call since 2012 with out any… Read more »
May 30, 2016 6:08 pm 6:08 PM
Aircel is Cost Leader in Mumbai andit has good coverage than Airtel at least . That why it act as Niche player in Mumbai interms of affordability. Have local plans useful for all . And sky high price of Avido especially -Airtel in Mumbai to Call at 30-40 paise p.m. have to recharge 60-70 rs p.month . and expenditure shall be 150-176 in a month . Rather aircel cost 20-40 rs for a pack 1 month . It is just Airtel operate on 1800 MHz and 3G on 900 MHz (ju st CH**** gimmick) who cares ? JustBig name is… Read more »
May 30, 2016 7:20 pm 7:20 PM

i agree with u bro,

May 30, 2016 3:17 pm 3:17 PM
Most of all the operators have increased STVs. Vodafone is not an exception. If BSNL considered then their tariff and stvs are quite costly too. Actually from June 2016 ‘Achche Din’ in all aspects is coming in the form of hike of prices. Mobile sector is not out of that. But is is also unavoidable that vodafone is giving good network coverage. But today I should like to inform another surprising thing to the room. After upgrading the vodafone sim to 4g, all the time VODAFONE IN and Vodafone IN is showing and we are not getting 4g signal in… Read more »
May 30, 2016 7:23 pm 7:23 PM

In which area you staying? Also is your SIM of Kolkata circle?

May 30, 2016 9:55 pm 9:55 PM

I am from Kanchrapara which is in Kolkata circle and the sim is also of Kolkata circle.