Vodafone Unveils Cloud Video Service GigaTV At MWC 2017

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Vodafone Germany has announced the launch of a cloud video service GigaTV at the Mobile World Congress 2017 (MWC 2017), the largest technology event for the mobile industry. GigaTV allows the customers to access channels and video-on-demand (VoD) services through television set-top box, smartphone and tablet applications.


Cisco is the technology partner of Vodafone in this venture. GigaTV is powered by Cisco’s Infinite Video Platform and promises enhanced functionality, quality, and feasibility to access the contents through external platforms like Maxdome, Sky, and other VoD providers.

Commenting on the launch of GigaTV, Conrad Clemson, senior vice president and general manager, Service Provider Platforms and Applications, Cisco, said, “GigaTV delivers a premium, innovative video service to Vodafone customers. During this project, we truly transformed the way we develop and deliver video solutions, helping Vodafone use a single platform to deploy video services across all screens, bridging from their networks to OTT.”

Manuel Cubero, Chief Commercial Officer, Vodafone Germany, added, “GigaTV brings together conventional television and new video services via a personalized user experience, whether you are at home or on the go with your smartphone or tablet. Thanks to Cisco’s Infinite Video Platform we are able to significantly increase customer satisfaction and provide a unique entertainment experience throughout Germany.”

Also read: Reliance Jio selects TiVo’s CubiTV to power advanced entertainment experiences for India users

The scale IP video of Cisco Infinite Video Platform creates personalised experiences, reduces the cost of delivery per subscriber, and offers fresh features on devices. In the era, when the video consumption is shifting to IP and mobile devices, Cisco Infinite Video Platform allows content viewable on any device. Operators will be able to create new business models with the platform, according to Cisco.

“Cisco is building the simplified, automated and virtualized network platform of the future based on industry-leading software, systems, silicon and services. This enables service providers, media, and web companies worldwide to reduce costs, speed time-to-market, secure their networks and sustain profitable growth,” Cisco said in a statement released.

Vodafone GigaTV is showcased for demonstration at Hall 3, #3E30 at Mobile Word Congress. Organised by GSMA, MWC 2017 is going on in Barcelona, Spain from 27 February – 2 March 2017.

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An astute writer with a track record in writing and publishing content for various industries, Ria brings on board her wealth of experience in journalism and love for technology to TelecomTalk. When not writing or reading, she spends a copious amount of time daydreaming and finding obscure Japanese folklore on the internet.

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