A Hong Kong-based PCCW Media company Vuclip has launched Viu, a video-on-demand service in India. This freemium service is available over the web, tablets, and mobile phones providing access to thousands of hours of content for free. The subscribers who wish for ad-free experience and more content can buy the premium version of Viu for INR 99.
The service boasts of 17,000+ hours of fresh Bollywood and Indian regional movies in 10+ languages. 70% of INR 100 Crore Club movies are on Viu, claims the company. 3000+ hours of music, popular English serials such as The Kennedy’s, Allo Allo, Critical, Olympus, 19-2 and The Clean Break, etc. are few contents available on Viu.
“Our mission is to entertain the one billion plus consumers in India by providing them with a service that they can fall in love with. We will strive hard to push the boundaries of technology, media, and experiential design through our state of the art design and technology centers in the US, India and Beijing and our global teams in over 10 countries,” Nickhil Jakatdar, Founder and CEO, Vuclip said.
Viu has established partnerships with content providers across India including Reliance Big Entertainment Pvt. Ltd., Sony Music, Zee Digital Convergence, Tips Industries Ltd., Balaji Motion Pictures, Rajshri Entertainment, Unisys Infosolutions, Shemaroo, Anand Audio, and BBC Worldwide
“We are dedicated to tailoring our offerings to Indian consumers. In a country which has 25+ languages and data cost-sensitive consumers, this means accurate discovery, ease of payment and ability to view videos more than once. Additionally, our Global Video Insights studies show that freshness of content, as well as variety in the content catalog, are considered to be the most important to Indian viewers. All of this is what Viu delivers as entertainment for all and not just for the elite few,” commented Vishal Maheshwari, Country Manager of Vuclip India.
The preferred payment wallet payment for Viu is FreeCharge. The company has also partnered with eBay to offer various packages and bundles related to Viu. As a promotional offer, the company offers a trial usage for one month, after which the users will be charged INR 99 per month for the service. The subscribers can avail all the content on the platform. There are some free contents available for all users without logging in.