Tata Sky App Now Gets Personalised Recommendation Feature Along With Ability to Add New Profiles

Tata Sky has been on the frontlines lately. After the new national tariff order, the DTH provider has been introducing new plans and launching more and more offers. Recently, Tata Sky announced a partnership with ThinkAnalytics under which it will make relevant content recommendations to the viewers on My Tata Sky app and on the Tata Sky official website. Following this partnership, Tata Sky has updated its mobile app for the users thus bringing some of the new features to the latest version of the application. As part of this new version, the ThinkAnalytics partnership will come to fruition, and Tata Sky subscribers will be able to access these latest features.

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Tata Sky New Features – Recommendations and Multiple Profiles

Tata Sky in its official My Tata Sky webpage has highlighted two new main features which come as part of this new Tata Sky app version. The first feature in this list is the personal recommendation feature. During the partnership with ThinkAnalytics, Tata Sky had revealed that it would start making content recommendations to the viewers depending on the genre of channels that they watch. Further, the recommendations would also factor in the language, and other viewership patterns while making content recommendations to the viewers. The Tata Sky app is currently using machine learning and artificial intelligence algorithms to generate these recommendations.