Shemaroo Entertainment acquires video content rights of Lalbaugcha Raja for fifth consecutive year

Shemaroo Entertainment, an established integrated media content house, has acquired the video content rights of one of the popular deities–“LALBAUGCHA RAJA” for mobile platforms. This is the fifth consecutive year Shemaroo is carrying the rights.


The customers can send an SMS “SELBR” to 56060 and begin enjoying aarti, LIVE darshan and many more videos of LALBAUGCHA RAJA on their mobile handsets. A live streaming is also integrated and it will be available from 17 September 2015. The content house is also responsible for circulating the content to telecom operators.

“We feel happy to be once again be blessed with the opportunity to offer darshan of Lalbaugcha Raja to the devotees. There are millions of people who believe in Lalbaugcha Raja, but not all of them are able to come for his darshan. They can now easily watch the Raja live on their mobile handset, said Jai Maroo, Director, Shemaroo Entertainment Ltd.

“We not only plan to tie up with the telco giants but also join hands with popular mobile apps to make sure that we reach to the maximum number of the devotees, ” he added.

“Our association with Shemaroo will help people across the country to get LIVE darshan of their God anytime and on any network,” shared Mr. Sudhir Salvi, Secretary, Lalbaugcha Raja Sarvajanik Ganeshostav Mandal.

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