- ZEE5 has also partnered up with Vodafone Idea to offer its content to Vodafone and Idea users
- The OTT platform boasted of having 56.3 million users by the end of 2018
ZEE5, the popular video-on-demand platform has partnered with Reliance Jio Infocomm to bring its content onto the KaiOS enabled JioPhones by Reliance Jio. After this partnership, the ZEE5 content which was previously available only on Android and iOS will be accessible by the feature phone users as well. It is worth noting that the massive rural population using JioPhones gets access to 4G data which will drive more viewership for ZEE5. By availing the content on KaiOS based platform, ZEE5 will reach out to 40 million and more viewers who are in search of engaging entertainment options which the JioPhone offers.
JioPhone Users Will Get Access to ZEE5 Content
ZEE5 India CEO Tarun Katial said about this new partnership “We, at ZEE5, are focussed on bridging the digital entertainment divide between metros, semi-urban and rural markets. And, in this, we believe Jio is our perfect partner. With the rich repertoire of regionally relevant stories in the form of web shows, movies, docu-dramas, we are perfectly poised to be the content partner to Jio that has a robust presence in these markets.”
“Through our library that houses music, TV shows, news and such, the audience will now have access to content on-the-go and at their convenience. ZEE5 is constantly looking at building value for its subscribers and advertisers alike, and with this partnership, we are confident of filling a vacuum for brands who are seeking inroads into the regional audience’s mind space.”
Through this partnership of the companies, JioPhone users will get access to an ample amount of VOD content. The ZEE5 offerings will include material from channels like ZEE TV, &TV, ZEE Anmol, Zing, ZEE Café, ZEE Marathi, ZEE Bangla, ZEE Yuva, Sarthak TV, ZEE Kannada, ZEE Tamil, ZEE Cinema, ZEE Action, &Pictures, &flix, ZEE ETC and so on.
The platform will not only offer TV shows, but it will also provide various movie choices across languages like Hindi, Bhojpuri, Marathi, Bengali, Tamil, Telugu and Malayalam. Users will even get to access music from genres like Indi-pop event telecasts and so on apart from the tracks from movies and more. ZEE5 will also offer regional content to JioPhone users.
ZEE5 Partners Up with Vodafone Idea to Offer Content
What’s interesting to note here is that as more and more OTT platforms are springing up these days, ZEE5 is also ramping up its operations to expand its reach and spread its content to as many people as possible. Only a few days back, ZEE5 had also announced a partnership with Vodafone Idea wherein Vodafone users would be able to access the content from ZEE on Vodafone Play application and Idea subscribers would be able to access it on Idea Movies & TV app.
Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.