Zee Entertainment Enterprises Ltd. (ZEEL) is all set to migrate its existing video streaming platforms OZEE (Free- Ad supported) and DittoTv (Subscription based) to an all new platform called ZEE5 which will follow a Freemium revenue model where some content will be free and Ad supported while Premium content including Live Tv and Ad free English shows will be available on subscription only. This will put the platform in direct competition to Star India group's Hotstar and SET India's Sony Liv apps which follow the same approach.
Existing DittoTv subscribers will be seamlessly migrated to the ZEE5 platform starting midnight of 15th Feb with the same username and password login credentials. The details of the various subscription packages are not available at the moment but sources have revealed it to be around Rs. 99/month. The salient features of ZEE5 have been listed below.
- Video streaming in HD Quality
- Display Language Navigation & Content Language/s Customization
- Offline Download for Shows & Movies
- LIVE TV Guide for Channel Programming
- Channel Re-Run feature for popular LIVE TV channels
- Smart Content Search, including Voice Search & recommendation
- Adaptive Bitrate Streaming
- Seamless Video Playback Feature
- 24X7 Online Customer Support System
ZEE5 will offer live TV streaming with 90+ channels across 12 languages. The app will provide navigation in 10 Indian regional languages and 80,000+ hours of TV Shows content from 500+ series across as many as 8 Indian languages. Apart from an exhaustive movie library ZEE5 will also stream Turkish, Korean and Spanish shows in HD Exclusively in Hindi. Also as per the available information, ZEE5 is working on five original web series such as ‘Babbar Ka Tabbar’, ‘0Kms’, ‘Tamashri’ besides two untitled shows.
Punit Goenka, MD and CEO of ZEEL tweeted about the launch of ZEE5 under the leadership of Amit Goenka, CEO International broadcast business ZEEL. Punit had on a previous occasion said to Televisionpost that ..
“On Zee5, our strategy is purely content driven, and the breadth of content that we want to offer will be our differentiator compared to anybody else out there. Yes, we will have original content on day one on Zee5. And also, in the application itself we are trying to build in certain features which may not be available on the current OTT platforms”
“In terms of exclusivity on content, movie content for digital, I think that strategy is going to play out as we speak. I think right now we want to have exclusive content for our digital platform, not just movies but even on television shows. But that is something that we will have to answer as we go along,” Goenka had stated.