Idea added nearly 20 Lakh subscribers in FY15, becomes the first operator to gain trust of 2 Crore customers in MP & Chhattisgarh

Idea Cellular, has achieved an unprecedented milestone by recording over 2 Crore customers on its network in MP & Chhattisgarh. Idea made this landmark achievement on the back of a highly successful FY15 when it added nearly 20 lakhs users in the circle and recorded highest YoY growth of nearly 4 percentage points in Revenue Market Share (RMS) which stood at 39.6% in Q4FY15.

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Idea has become the first mobile operator in MP & Chhattisgarh to gain the trust of over 2 Crore customers, and it is the second circle for the company to achieve the milestone after the neighbouring Maharashtra & Goa circle.

To mark the occasion, Idea is launching a campaign thanking its over 2 Crore customers from the states of Madhya Pradesh and Chhattisgarh for joining the ‘Most Trusted Network’.

According to Mr. P. Lakshminarayana, COO – Corporate, Idea Cellular, “Idea is the only mobile operator in India which has witnessed strong growth in market share in the circles where it leads, including MP & Chhattisgarh. Our commitment to grow both voice and data businesses, by investing in network infrastructure and spectrum acquisition, customer experience management, and brand building, has helped us further consolidate our position in a hyper-competitive market”.

Idea has consistently been investing in network expansion to set up the widest 2G and 3G network in the circle, comprising of 9804 sites covering more than 52,000 towns and villages. To enhance its service and distribution channel for superior customer experience, Idea has expanded its network of service centres to 834 in the circle. An array of value added services and a bouquet of customized products have made it a preferred service provider in Madhya Pradesh and Chhattisgarh region.