Idea slashes 4G/3G Data prices upto 50% for night surfing, starts offering 1GB night data at Rs 125

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Idea Cellular, has introduced an affordable range of 4G/3G night data packs. Exclusively customised for night surfers, this offering will help Idea users save up to 50% of their cost. Idea also announced the unique Day and Night Twin pack which offers 30% discount to customers as compared to existing data packs.


Through this new and unique data pack, Idea subscribers avail 1GB of night data at just Rs.125 for a month, enabling them to save upto 50% of their normal costs. In addition to this, Idea has also launched the Day and Night Twin pack which offers 30% discount that start from as low as Rs.115 for 500 MB (250 MB Day + 250 MB Night) per month and go up to 40 GB (20GB Day + 20GB Night).

Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Many consumers today, especially the working population, access the internet during the night. Acknowledging this trend Idea has announced the unique and special Night Packs as well as the Day & Night Twin packs to offer subscribers an affordable and convenient option to access the internet. We hope our subscribers derive maximum benefit from this initiative and are able to access the internet at night without having to worry about exceeding their data limits or their expenses.”

The Night packs and Day & Night packs are available to all Idea subscribers across Idea 3G and 4G circles. With its focus on providing some of the most competitive and innovative products, through integrated mobile telephony services, Idea Cellular continues to focus on bringing delight to its customers.

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Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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