Idea slashes 4G/3G Data prices upto 50% for night surfing, starts offering 1GB night data at Rs 125

By May 17th, 2016 AT 11:40 AM

Idea Cellular, has introduced an affordable range of 4G/3G night data packs. Exclusively customised for night surfers, this offering will help Idea users save up to 50% of their cost. Idea also announced the unique Day and Night Twin pack which offers 30% discount to customers as compared to existing data packs.


Through this new and unique data pack, Idea subscribers avail 1GB of night data at just Rs.125 for a month, enabling them to save upto 50% of their normal costs. In addition to this, Idea has also launched the Day and Night Twin pack which offers 30% discount that start from as low as Rs.115 for 500 MB (250 MB Day + 250 MB Night) per month and go up to 40 GB (20GB Day + 20GB Night).

Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Many consumers today, especially the working population, access the internet during the night. Acknowledging this trend Idea has announced the unique and special Night Packs as well as the Day & Night Twin packs to offer subscribers an affordable and convenient option to access the internet. We hope our subscribers derive maximum benefit from this initiative and are able to access the internet at night without having to worry about exceeding their data limits or their expenses.”

The Night packs and Day & Night packs are available to all Idea subscribers across Idea 3G and 4G circles. With its focus on providing some of the most competitive and innovative products, through integrated mobile telephony services, Idea Cellular continues to focus on bringing delight to its customers.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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Tanu Sondhi
Tanu Sondhi

….oH… Idea…..i just switçhed from Airtel to u becàuse in Indore Airtel network sucks……can u please start night pack from 11 pm instead of 12 midnight…..pleeeeaase..


Mpcg is leadership circle of idea no match in qos by ide. even vodafone too improve a lot in coverage wise but airtel is still very poor with bsnl and tata docom. even most of the videoxon cust have port in to airtel in mpcg god knows where airtel will go


Don’t know why people are so much desperate about 4G. Lol. Just Checkout My cheap Reliance 3G Speed test 1GB for Rs 45 with 28 days validity.


Nobody is interested in 3G or 4G because of the speed. It’s the quantity of data at cheaper rates (for mobile devices) which fascinates people. If RJIO fails to offer data as cheaper as 1GB/Rs. 10, then 4G will be a failure like 3G. Some people may be astonished to see the term failure of 3G (or 4G at present). I have reasons for using this term: 1. Quantity of data is of no use even for the speed of 2G. Since launch of 3G I used it once or twice and mostly remains with 2G of RCOM for cheaper… Read more »

Love Airtel
Love Airtel

Your logic is like saying broadband has failed in the US or UK because some villages don’t have coverage. Therefore one should just use old dial up service in New York and London as well as it is cheaper.

Large cities is what matters. Rural coverage is poor across the world.

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