Idea starts offering 1GB 4G/3G for Rs 149 as USSD special offer in Kerala

Idea Cellular, the country’s third largest telecom carrier by subscribers, has started offering 1GB 4G/3G data for as low as Rs 149 through USSD special offer in Kerala. Compared to standard data pack cost of Rs 249 for 1GB 4G/3G, Idea is offering Rs 100 discount through the special offer.


Idea customers can check their USSD special offer by dialing *122#. According to a release by the company, Idea 4G network covers 53% of the total population in Kerala across all 14 districts. Recently the operator has announced plans to open 100 new company retail stores to increase 4G uptake.

Idea who is currently the market leader in the circle is facing stiff competition from its peers Vodafone and Airtel. Vodafone has also started its 3G service in the circle and is expanding its 4G network. Similarly Airtel has also expanded its 4G network to cover all major towns in Kerala. Through special offer, Idea is able to give custom tailored plans to its subscriber without the need of bringing down the tariff as such.

Idea has surpassed its peers Vodafone and Airtel whose 4G services are limited to few cities in the circle. With its 4G service now covering 102 towns, Idea has the largest 4G network in Kerala. Idea already has the widest 3G network in the circle has further made it position strong as the market leader. Idea Cellular was the first to come up with double data on all 3G/4G data packs above 1GB. This was soon followed by Airtel by offering similar double data offer on selected 4G plans

Screenshot credits: Sreehari MP

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19 Comments on "Idea starts offering 1GB 4G/3G for Rs 149 as USSD special offer in Kerala"


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June 16, 2016 10:27 am 10:27 AM

For heaven’s sake please do NOT opt for Idea’s corporate postpaid offer (Bangalore). Post 1 GB, speeds are reduced to 10 Kbps, (yeah 10) making it almost impossible to browse anything. Even texts on whatsapp don’t get sent that easily 😛

June 16, 2016 9:52 pm 9:52 PM

Truly life changing.

June 16, 2016 9:05 pm 9:05 PM

Easihe kahte hai — What An Idea Sirji!!!!! 🙂

June 16, 2016 3:44 pm 3:44 PM

Hahaha same with TATA DOCOMO postpaid in Bengaluru.

June 15, 2016 9:06 pm 9:06 PM
This is there for a long time, I availed the same in March.. Never got that offer again tho xD Tho the next month I got 1GB 4G+1GB 3G/4G @249Rs.. No one can beat Idea in Kerala, be it 2g/3g/4g. BSNL 2G coverage is on par with Idea 2G, But Idea 3G is present more than BSNL 3G.. However, nowadays, during peak times, BSNL is giving decent 2-3Mbps any time of the day, maxing to 8-9Mbps but Idea lags during peak hours.. I have got as low as 0.3Mbps. For Kerala, I can safely say even tho Idea is charging… Read more »
June 16, 2016 7:26 pm 7:26 PM

Idea sucks in our area.. Voda scores 🙂

June 15, 2016 10:03 pm 10:03 PM

when i checked only this offer (1GB 4G+1GB 3G/4G @249Rs) is available

June 15, 2016 9:28 pm 9:28 PM

idea offering 1gb 3g at rs.145 through idea app for selected customers..

June 15, 2016 4:25 pm 4:25 PM

I dont think that Airtel offer stiff competition to idea in kerala .Airtel 2g coverage is not up to the mark in Kerala . So far Kerala’s telecom industry is consider the competition taken place between bsnl and idea followed by vodafone .

June 17, 2016 10:47 pm 10:47 PM

All service provider is worst in kerala.
Indian no 1 provider and 2 provider and 3 and state owned all r worst. In airtel and idea and Vodafone indoor connection failed