Idea starts offering 1GB 4G/3G for Rs 149 as USSD special offer in Kerala

By June 15th, 2016 AT 10:31 AM

Idea Cellular, the country’s third largest telecom carrier by subscribers, has started offering 1GB 4G/3G data for as low as Rs 149 through USSD special offer in Kerala. Compared to standard data pack cost of Rs 249 for 1GB 4G/3G, Idea is offering Rs 100 discount through the special offer.

idea-4G-plans

Idea customers can check their USSD special offer by dialing *122#. According to a release by the company, Idea 4G network covers 53% of the total population in Kerala across all 14 districts. Recently the operator has announced plans to open 100 new company retail stores to increase 4G uptake.

Idea who is currently the market leader in the circle is facing stiff competition from its peers Vodafone and Airtel. Vodafone has also started its 3G service in the circle and is expanding its 4G network. Similarly Airtel has also expanded its 4G network to cover all major towns in Kerala. Through special offer, Idea is able to give custom tailored plans to its subscriber without the need of bringing down the tariff as such.

Screenshot_2016-06-11-19-46-02_com.android.phone

Idea has surpassed its peers Vodafone and Airtel whose 4G services are limited to few cities in the circle. With its 4G service now covering 102 towns, Idea has the largest 4G network in Kerala. Idea already has the widest 3G network in the circle has further made it position strong as the market leader. Idea Cellular was the first to come up with double data on all 3G/4G data packs above 1GB. This was soon followed by Airtel by offering similar double data offer on selected 4G plans

Screenshot credits: Sreehari MP

An IT professional who has got great passion for telecom. Has been closely watching Indian telecom space since 2009.

guest
18 Comments
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Spotify Playing the “Long Game” in India

Spotify Technology, the company engaged in the music streaming services on Wednesday said that it is “playing the long game”...

Xiaomi Targets Rural Indians with Mi Store on Wheels

Xiaomi India on Monday announced the launch of its Mi Store on Wheels concept store designed to connect the brand...

Get Unlimited Internet with these One Airtel Plans

For the unaware, Bharti Airtel offers One Airtel plans. What are these plans, let us explain you. One Airtel plans...