Idea Cellular plans 100 new company retail stores to increase 4G uptake

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Idea Cellular, the country’s third largest telecom carrier by subscribers, is planning to open 100 new company retail stores (CRS) across the country to increase the uptake of its 4G services, already available in 10 telecom circles. The Aditya Birla Group Company on Friday launched its hundredth such store in Mylapore, Chennai.


Idea rolled out its first CRS in 2014 and since then these stores have emerged as a key touch point for all of its customers to experience and avail Idea’s entire range of voice and data services. Currently, the telecom operator has a total of 8,736 service touch points across 6,720 towns in the country. These touch points include CRS, My Idea, Idea Point and Idea Service Points.

“Company Retail Stores have significant advantages, namely better brand presence, superior customer experience, higher degree of automation & process adherence, and better quality of walk-in sales. As we get ready to face new challenges and emerging competition, the role of Service Delivery becomes extremely crucial. Idea will be seen rapidly rolling out these large format company owned stores across the country and targets to double the number by end of this fiscal year,” Navanit Narayan, Chief Service Delivery Officer, Idea Cellular, said in a statement.

These CRS have Full Service Terminal (FST) for customers to make post-paid bill payment and prepaid recharges on a 24 x 7 basis, Queue Management System (QMS) for effectively managing customer flow inside the Store, Web Camera Surveillance system for ensuing safety and quality monitoring and an Experience zone for customers to experience new products and services.

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Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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