Following its latest ad campaign, TataSky hikes tariff plans by up to 10%

Tata Son’s DTH arm, TataSky which has recently rebranded its logo and launched a new TVC campaign with Amitabh Bachchan to attract new cable TV customers from tier 2 and tier 3 cities; has hiked rentals for almost all packages across India by upto 10 percent. Depending on the monthly subscription package rate, prices have increased in the range of Rs. 10-30 per month.

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The company which has nearly 13 million DTH subscribers also hiked tariffs of DTH packs specially designed for South India. Notably in last April the company imposed a similar hike in rates.

South Indian Packs :

The entry-level pack named South Special that offers upto 180 channels will now cost Rs. 230 instead of Rs. 220 earlier. Price of the South Sports pack has also been increased by Rs. 15, and the pack now costs Rs. 290. Those who are using HD channels on top of South Value & South Value Prime packs will also have to cough up more after this revision. You can get all the required details in chart below.

Rest of India Packs :

If you’re not residing in South Indian states, you’re subscribed to Rest of India packs. The entry-level pack named Dhoom subscribed by maximum users has received a tariff hike of Rs. 16 and it will now cost Rs. 215 instead if Rs. 199. Popular family pack Dhamaal Mix also got a price hike and from now it would be available at Rs 285. In the past one year, the pack denomination has been changed more than three times.