After revising data tariffs, Idea Cellular revises STV packs with extra validity in Kerala

After revising the data packs, Idea Cellular now has revised voice rate cutters or STV for Kerala circle. With the new tariff revision, Idea Cellular has revised its Idea to Idea Voice Special Tariff Voucher. The validity of existing STVs has been increased, and new STVs with increased benefits are being introduced.

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This revision has come at a time when the operator is trying to counter Jio which is already offering unlimited voice calls to beta testers & might offer unlimited voice calls after commercial launch. Currently, among the top 3 GSM operators, Idea has the maximum percentage of voice only customers on their network, so if Jio announces unlimited voice calls it would be a loss for Idea Cellular who relies mostly on voice-only customers. The revised rates would be beneficial for the operator as people would spend more on data resulting in increased data revenue for the company.

On Net calling packs:

Idea has added extra validity to most of the on net calling packs in Kerala. Rs 99 which earlier offered Idea to Idea calls at 20p/min has been increased to 45 days from existing 28 days. Similarly, STV of Rs 119 which used to offer Idea to Idea calls at 15 p/min would now offer validity of 45 days instead of earlier benefits for 28 days. Similarly, for short validity period, the Aditya Birla owned operator added a new STV priced at Rs 82 & 62. For more information, check the chart embedded below.