By July 18th, 2009 AT 1:40 PM

BSNL-Hungama-ENTERTAINMENT-STOREBSNL Broadband (BSNL), India’s Largest Broadband operator announced the national launch of with Hungama Digital Media Entertainment Pvt. Ltd. is the country’s first of its kind on demand digital entertainment service, conceptualized and created by Hungama Digital Media.

One of the biggest attractions of this new initiative includes dedicated pages to the hottest and most happening celebrities in the country.

BSNL.Hungama.Com offers a host of the most popular music, videos and games with a catalogue of over 65,000 songs and 2000 videos across various genres including Bollywood, Devotional, Regional Language content and more. Additionally, BSNL customers can also access over 200 plus games and redeem loads of prizes by subscribing to the digital store. These unique services on the digital store are available at competitive price points – for Rs.149 per month, consumers can get Unlimited Music Downloads and for Rs. 49 per month they can get Unlimited Game Downloads.

The portal also has dedicated pages to celebrities, with the companies unveiling first celebrity page, a page on Hindi film actor Amrita Rao. The page contains content like videos, wallpapers, ringtones and music all from her work.

Commenting on the association, Neeraj Roy, Managing Director & CEO, Hungama Digital Media, said, “We are very excited about our partnership with India’s number one broadband service provider BSNL, to launch the country’s first On Demand Entertainment store. Currently, BSNL has close to 4 million Broadband Internet subscribers and we are proud to be the pioneers in providing them with access to entertainment as and when they seek it. We look forward to introducing many more such services & offerings that will revolutionize the online entertainment experience for BSNL subscribers.

As a leader in the telecommunications space, we continuously introduce new value added products and services for our subscribers to enrich their entertainment experience. By launching, I believe that we have set a new benchmark in providing an innovative service at the most competitive price points. I look forward to further strengthening our association with Hungama to introduce a number of exciting new services for our subscribers in the coming months,” BSNL Chairman & Managing Director Kuldeep Goyal said.

Hungama Digital Media will manage and update the digital store with the latest music, videos and games through key content partners including T-series, Yash Raj Films and many more. Hungama will also create dedicated celebrity pages on the digital store, which will host exclusive music and videos of various Bollywood film stars.

KuldeepGoyal-AmritaRao-Neeraj Roy

A Happy Geek and a Network Research Engineer with a really cool day job…

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