Airtel has won the TM Forum’s Digital World Award 2016 in the ‘Outstanding Contribution to Improving Business Agility’ category. The award recognized Airtel’s digital business capabilities that is said to have created significant business and revenue opportunities. The digital business capabilities of Airtel include Airtel’s mobile applications for retailers and applications for the sales force. The app for retailers provided real-time data to improve customer support and NPS. The salesforce applications, on the other hand, improved the performance.
Commenting on the win, Harmeen Mehta, Global CIO & Director – Engineering, Bharti Airtel, said, “We are delighted to be recognized by the TM Forum for our digitization efforts. Our vision is to build a fully digital Airtel that is future ready and agile in order to continue serving our customers and offer them a world-class experience”.
“Operational and solution excellence, innovation, and digital industry leadership exemplify the winners of this prestigious award. Our sincere congratulations to Airtel for its commitment to the Forum and our members, and for taking a leading role in making digital business a reality for organizations of all shapes and sizes that are increasingly operating and delivering products and services across multiple industries and ecosystems,” said Peter Sany, president & CEO, TM Forum.
TM Forum is the global industry association for digital business.