Airtel’s One Touch Internet honoured as the ‘Best Mobile Service/Application for consumers’ at GSMA’s Global Mobile Awards 2015

By March 4th, 2015 AT 6:22 PM

Bharti Airtel Limited today announced that its WAP (Wireless Application Protocol) portal – One Touch Internet has been accredited as the ‘Best Mobile Service/ Application of the Year for consumers’ in the category of Best Mobile Services at the prestigious GSMA Global Mobile Awards 2015 in Barcelona.

airtel-one-touch
Kartik Sheth, CEO- Data&Devices Airtel

Launched in November 2014, Airtel’s One Touch Internet is a specially designed portal that has witnessed a total of about 53 million page views/hits within 4 months of its launch. It makes internet discovery easy for first-time users by being a single point destination for the uninitiated internet users on Airtel prepaid to see, try and buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs – all with just one touch.

The GSMA Global Mobile Awards jury has adjudged the portal as an innovative situation built to overcome a very clear market adoption barrier and a well recognised customer need – executed simply and with multiple options for first time mobile internet users.

The GSMA Global Mobile Awards today is the most highly sought after awards in the global communications industry. Established in 1996, the awards attract entries from across the world and are judged by a panel of independent, highly respected experts. Airtel has also been honoured at the Global Mobile Awards earlier when its ‘myairtel app’ was acknowledged as the ‘App of the Year’ in the category of the ‘Best Application using Network APIs’ in the year 2013.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

guest
1 Comment
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Tata Sky Broadband Now Offering Landline Service for Free With Long-Term Plans

Tata Sky is ramping up its broadband offerings. Both Airtel and Jio have upgraded their broadband plans and are now...

Spotify Playing the “Long Game” in India

Spotify Technology, the company engaged in the music streaming services on Wednesday said that it is “playing the long game”...

Xiaomi Targets Rural Indians with Mi Store on Wheels

Xiaomi India on Monday announced the launch of its Mi Store on Wheels concept store designed to connect the brand...