Airtel Africa Launches Airtel Ads Platform

Airtel Africa has announced the launch of Airtel Ads, which it claims to be Africa’s first Integrated Demand-Side Platform (DSP), enabling advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time. The announcement was made on the LinkedIn page of Airtel Ads Africa. This announcement follows the recent launch of Airtel Africa Telesonic, a wholesale fiber bandwidth service by Airtel Africa, as reported by TelecomTalk.

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Also Read: Airtel Africa Launches Telesonic, Wholesale Unit for Fibre Bandwidth Services

Introduction of Airtel Ads

In a post, Airtel said, “We’re thrilled to unveil Airtel Ads in Nigeria, marking a pivotal moment for digital advertising across Africa. With the power of AI and telecom data, we’re pioneering personalized, efficient, and accessible advertising solutions for Nigeria’s dynamic market.”

Powered by Intent.ai and FonYou, Airtel Ads is designed for advertisers, media agencies, and businesses. Airtel’s platform lets advertisers to make informed ad placement decisions by combining various tools and functionalities within a single platform.

In a video released by Airtel Ads, Airtel explained, “Airtel Ads provides a solution across diverse data sets, ensuring that you reach your target audience unrestricted by category or budget. It’s the ideal platform for businesses of any size and location by tapping into both telco and wallet data.”

Features and Benefits

“Airtel ads bridge the digital divide, reaching non-digital audiences through our extensive 2G and feature phone base. The service offers media agencies and businesses of all sizes laser-focused audience targeting using our rich customer database with insights into customer spending behaviours, all integrated into our Intent.ai platform.”