Vodafone Idea: Key Factors that will Affect Telco’s Future

Vodafone Idea

Vodafone Idea (Vi), the cash-strapped Indian telecom operator, is struggling to make ends meet. 2023 is going to be a decisive year for the company. On Jan 10, 2023, at the closing bell, Vodafone Idea’s stock closed at Rs 7.25, the lowest figure in the last 18 months. Things don’t look good for the company as the government is not planning a relief package any time soon, and the tariff hikes also seem slightly far off from here. Until the time other operators move, Vi can’t even go ahead with the tariff hikes; it would further impact the subscriber churn rate negatively.

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Vodafone Idea Tariff Hikes

Is tariff hikes the solution for Vodafone Idea? Well, not really. Tariff hikes would just be a very short-lived curtain that the telco would be able to use to hide its main problems. We will get to the main problems soon enough. To be very honest, the tariff issues are not the biggest contributor to where Vodafone Idea is standing today. This issue has been that the telco’s networks delivered an inferior experience to customers time and again. Now, while it is true that Vi’s networks were awarded the fastest 4G networks in India many times, it is not all that matters.

Just delivering fast download and upload speeds don’t create a solid network experience for the consumers. There are many other aspects, such as latency, video experience, 4G availability and coverage and more. If these areas are not paid attention to, the customer will not want to stick for long.