Reliance Jio Retains Top Spot in the Industry and There Are Specific Reasons for It

Reliance Jio’s acquisition of the spectrum in March 2021 also hints towards the increasing capacity and coverage for 4G and an imminent 5G rollout in the near future as well. Helped with deep pockets, no doubt, Reliance Jio finds itself in better trenches to invest and boost network, which might be suffering a little bit at this point because of the very high subscriber count, and increasing traffic.

Challenging the Wired Broadband Industry

The JioFiber brand is another success story of its own, which has hit a chord with the customers. The lure of FTTH connection, coupled with OTT and other add-ons, has surely been a game-changer in the wired broadband market. This move, combined with the introduction of the tariff hike and a boost to the prepaid plans, can be the last nail in the coffin to solid sustainable finances for Reliance Jio.

However, there are some areas where even the telecom leader can make some changes. The topmost priority for Reliance Jio should be boosting its coverage and capacity, as a high subscriber count means next to nothing if the users are not active and come with a high churn rate. The extremely fast networks like Vodafone Idea and Bharti Airtel, with their attractive offerings, are pulling customers towards their platform constantly. The second might be an introduction of services like Binge-All-Night from Vodafone Idea and Weekend Data Rollover, which might be used as tools to soften up the effect of the inevitable price hike in the telecom industry.

Now it remains to be seen whether Reliance Jio remains the unchallenged telecom leader or is surpassed by the likes of Bharti Airtel. In the culmination of learnings from the telecom operators, we have seen a lot of steps that have helped these companies. The private players have taken gambles which have certainly paid off, and some of these can even be replicated by the public telecom operator, BSNL, which I will be tackling in my next piece.